Accepting risk - ANSWERSThe level of risk is reasonable
Avoiding risk - ANSWERSAvoiding the action that would cause the risk - ignoring the opportunity
Transferring Risk - ANSWERSShifting responsibility for a risk to another party. Usually does not reduce
overall risk except in cases where the other party is able to reduce it (plumber in stead of DIY)
Reducing risk - ANSWERSLowering the impact and/or probability
, Known risks management goal: - ANSWERSImpact minimization
Value at risk - ANSWERSThe share price X number of shares (also called valuation)
Tangible components of a brand - ANSWERSProperty, plant, equipment (AT&T)
Intangible components of a brand - ANSWERSReputation, intellectual property, brand name (Microsoft)
Tangible assets - ANSWERSBook valuw
Premium value - ANSWERSValue in excess of book value
Latent Value - ANSWERSHidden assets or opportunities ex unmotivated workforce
VCQ - ANSWERSMeasure of reputation equity (premium + latent)
Value drivers - ANSWERSIntrinsic or innate characteristics of the organization that must be preserved
since they are the cornerstone of the firms value
Reputation
Brand
Intellectual property
Innovation
Potential growth
Global reach
Management expertise
Workforce
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