PRE-ASSESSMENT:CONCEPTS IN MARKETING, SALES, AND CUSTOMER CONTACT (KQO1) PKQO
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PRE-ASSESSMENT
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PRE-ASSESSMENT
PRE-ASSESSMENT:CONCEPTS IN MARKETING, SALES, AND CUSTOMER CONTACT (KQO1) PKQO/PRE-ASSESSMENT:CONCEPTS IN MARKETING, SALES, AND CUSTOMER CONTACT (KQO1) PKQO/PRE-ASSESSMENT:CONCEPTS IN MARKETING, SALES, AND CUSTOMER CONTACT (KQO1) PKQO
PRE-ASSESSMENT:CONCEPTS IN MARKETING, SALES, AND CUSTOMER CONTACT (KQO1) PKQO
Consumer feedback - correct answer What uncontrollable marketing element
provides user input as to how the company delivers upon its value proposition?
Quality control inspections
Product delivery schedule
Competitive elements
Consumer feedback
Product - correct answer Which controllable marketing function should a
company use to achieve its firm-level goals and to satisfy the target customers'
needs and wants?
Sales
Promotion
Production
Product
Product - correct answer Which controllable element is included in the marketing
mix?
Legal
,PRE-ASSESSMENT:CONCEPTS IN MARKETING, SALES, AND CUSTOMER CONTACT (KQO1) PKQO
Product
Political
Environmental
Product and promotion - correct answer A marketer introduces a tutorial video
featuring the company's new cosmetic line. Which set of elements from the
marketing mix is the marketer using?
Price and place
Product and price
Promotion and place
Product and promotion
Price - correct answer A realtor representing luxury condominiums offers pre-
construction discounts to clients.
Which part of the marketing mix does this approach represent?
Place
Price
Product
Promotion
, PRE-ASSESSMENT:CONCEPTS IN MARKETING, SALES, AND CUSTOMER CONTACT (KQO1) PKQO
Place and promotion - correct answer An online consignment store offers free
gifts with purchases within the next 30 days using an attractive and easy-to-use
website.
Which part of the marketing mix is represented by the company's website?
Price and place
Product and price
Promotion and price
Place and promotion
Promotion - correct answer An online consignment store offers gently used
designer fashions and sends weekly text alerts to customers of new arrivals and
popular items.
Which element of a marketing mix is represented by this store's text alerts?
Place
Price
Product
Promotion
Product - correct answer A local computer manufacturer offers a high-end
computer with new graphic design capabilities. Which element of the marketing
mix is represented by this offer?
Place
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