When customers have to think too much about your message (thereby burning more calories), they will
ignore it. - True
Standards of conduct that tell us how we should behave based on moral duties or virtues rising from
principles or right or wrong are _____. - Ethics
Which of the following is no...
When customers have to think too much about your message (thereby burning more calories), they will
ignore it. - True
Standards of conduct that tell us how we should behave based on moral duties or virtues rising from
principles or right or wrong are _____. - Ethics
Which of the following is not a value of IMC professionals - Manipulative communication
Decisions that reflect the value that the end justifies the means reflect reflect existentialism -
False
Being an ethical advocate is not permission to lie, cheat and/or steal. - True
PRSA values include both loyalty and independence. - True
Provisions of conduct include which of the following? - free flow of information
disclosure of information
safeguarding confidences
Internet transparency requires that affiliation with any client of employer when publicizing a product or
service. - True
The term business ethics refers to: - Standards and actions that govern the actions and behaviors
of employees and the business itself.
Internet marketing is the most controversial of advertising channels, particularly when approaches are
unsolicited. - False
, The American Marketing Association defines brand loyalty as the situation in which a customer generally
buys the same manufacturer-originate product or service repeatedly over time rather than buying from
multiple suppliers within the category. - True
The Oreo Double Stuf cookie is an example of what? - brand extension
A _____________________ customer is loyal to two or three brands. - split loyal
How does effective branding benefit businesses? - a.
It can command premium pricing.
b.
It improves product output.
c.
It builds customer loyalty.
According to Jeff Bezos, "Your brand is what people say to your face." - False
The best names can be easily recognized. - True
Customers buy products based on the __________ they have had with this product. - experiences
Which of the following can be used in branding? - a.
locations/geography
b.
person
c.
sounds
d.
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