IMC 104 Final Exam Study Guide Questions And Answers With 100% Correct Answers
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Course
IMC 104
Institution
IMC 104
Radio is one of the most expensive media vehicles. - false
Radio is one of the most inexpensive media vehicles.
The commercial execution technique best suited for using a satisfied customer is slice-of-life. -
false; testimonial
Coupons account for almost 30 percent of all customer sales promot...
IMC 104 Final Exam Study Guide
Radio is one of the most expensive media vehicles. - false
Radio is one of the most inexpensive media vehicles.
The commercial execution technique best suited for using a satisfied customer is slice-of-life. -
false; testimonial
Coupons account for almost 30 percent of all customer sales promotions. - false
Coupons account for almost 70 percent of all customer sales promotions.
Television advertising is as consumer focused as marketing gets without resorting to personal selling. -
False; Internet marketing.
Products in highly competitive categories do NOT benefit from the use of sales promotions. - false
Products in highly competitive categories DO benefit from the use of sales promotions.
Direct mail and mobile can be integrated by using a QR (Quick Response) code. - true
Like advertising, m sales promotions tells consumers why they should buy a product. - False, Sales
promotions are used in IMC to round out and reinforce other advertising if you need to make a quick
sale or increase profits.
Coupons, sampling, and bonus packs are in-store promotions. - true
Along with price-off offers, specialty packing, and loyalty programs.
A company's website does not need to reflect the same tone of voice and visual cues as the other pieces
in its IMC campaign. - false
A company's website DOES need to reflect the same tone of voice and visual cues as the other pieces in
its IMC campaign.
, Guerilla marketing is an interactive event used to showcase a brand and attract attention with a
memorable message. - true
One of the advantages of utilizing coupons is that the results are easily tracked. - true
Cross-ruffing is when free trails of a product are sent to consumers. - false
Cross-ruffing is the placement of two promotional materials together.
The two most basic types of radio formatting are talk and music. - true
Active interaction and passive interaction are two types of customer service of the Internet. - true
Related to Internet marketing, "simple integrating" means that different software can easily work
together. - False, Simple Integration means that the website address and social media hashtags
can easily be promoted in other IMC advertising efforts.
Alternative media is also known as traditional media. - false
Alternative media is also known as nontraditional media.
A page of numerous coupons for one brand of products is called a freestanding insert. - true
The length of the spot and the type of product determine the cost of radio advertising. - false
The length of the spot determine the cost of radio advertising.
The Kroger Plus Card is an example of specialty packaging. - false, Continuity Program
Vertical banner ads are known as rockets. - false
Vertical banner ads are known as skyscrapers.
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