NRF customer service Questions And Answers Graded A+
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Course
NRF customer service
Institution
NRF Customer Service
Diverse shopper - This buyer is hard to predict or to understand. He shops in many different
places and is not obviously influenced by any one retail element
Closeout stores - Off-price stores that offer an assortment of brand-name merchandise at a
significant discount off the the manufacturer's...
Diverse shopper - This buyer is hard to predict or to understand. He shops in many different
places and is not obviously influenced by any one retail element
Closeout stores - Off-price stores that offer an assortment of brand-name merchandise at a
significant discount off the the manufacturer's price
Commercial cue - Advertising message that impacts purchase decisions
convenience stores - These stores aim at providing their customers a convenient shopping
experience. These general merchandise stores are easily accessible, small in size, with quick shopping
and easy checkout.
corporate chain - A company that operates multiple stores under common ownership, and usually
has centralized decision-making.
Demographics - Quantifiable information about customer such as household size, income,
education, occupation, and place of residence.
Department stores - These stores offer good service and a broad variety and assortment of
products of mid-to-high quality.
Direct selling - Salespeople contact customers directly in a convenient location, often at a
customer's home; demonstrate product benefits; take orders; and deliver the products or perform the
services.
Discount stores - These retailers offer a broad variety of merchandise, limited service, and low
prices.
Brick- and-mortar - The presence of a physical storefront and face-to-face customer experience
Distribution channel - The chain of businesses through which a good or service passes until it
reaches the end customer.
, .
E-commerce - Buying and selling through the internet via an electronic device
Follower - This customer usually waits to see what the latest trends will be, and is reluctant to try
new products until friends have done so and reported them
Franchise - The license granted to another party to market a company's good and services in a
particular territory.
Gross domestic product - The monetary value of all the finished goods and services produced
within a country annually.
Impulse buyer - The person who makes quick purchase decisions.
Independent establishment - Typically single store or a small, regional chain.
Innovative customer - The buyer who wants to be the first to purchase and own the latest
merchandise.
Manufacture - Produces the product
Multichannel - Retail operations with customer transactions possible through multiple connected
channels
Off-price retailers - Offer brand-name merchandise at a discount. The merchandise typically
consists of excess inventory, closeouts, and irregulars. See also closeout stores and outlet stores
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