What is Today's environment correct answers - 24/7 news
-very active, good and bad
The Old Model (1850s-1980s) correct answers •Emergence of sport media coverage
•Exclusivity
•Publicity
•Sports + Media = $$
•Controlling content
•"It's a good thing we didn't see that; otherw...
SRM 334 Exam 1 || Already Passed.
What is Today's environment correct answers - 24/7 news
-very active, good and bad
The Old Model (1850s-1980s) correct answers •Emergence of sport media coverage
•Exclusivity
•Publicity
•Sports + Media = $$
•Controlling content
•"It's a good thing we didn't see that; otherwise we'd have to report on it."
The New Model (1990s - Present) correct answers •Advances in technology
•Rise of cable television
•"Thrilla in Manila"•PC, Internet, home satellite, and digital transmission
What are the impacts of the new model? correct answers •Weakened the power of mass media
•Empowered fans
What are some of the multiple consumption options with the new model correct answers
•College football on TV
•Internet - audio and live streaming
•Satellite radio services
- Niche audiences
What are some of the reasons for the rise of sports fans correct answers •Audience as actual
participants in the communication process
•Creating and distributing own content
What are some examples of hyper localism correct answers •High school sports coverage
•ESPN local websites
•Pressure for local media
What magazine was called the "Bible of Baseball" correct answers The Sporting News
Where did the newspaper wars start correct answers New York
sport + media = correct answers Money
What was the first newspaper to have a sports section correct answers New York Journal
What did the first news papers mostly focus in correct answers Baseball
Exposing scandals and creating heroes and celebrities
Who are the content providers correct answers players, coaches and leagues
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