Exam (elaborations)
Comm 206 Midterm Note Questions for High Scores
- Course
- COMM 206
- Institution
- University Of Southern California
Comm 206 Midterm Note Questions for High Scores
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Comm 206 Midterm Note Questions for High ScoresTransmission Model -ANS>(Carey): The transmission model of communication is
the dominant view of communication. It is derived from terms such as "sending,"
"imparting" or "giving information to others," and was originally perceived as the
same idea as transporting goods. According to Carey, "messages are transmitted
and distributed in space for the control of distance and people" (15). This
Significance: viewers don't have control, It is a one-way model.
Ritual Model -ANS>Carey: a shared experience receivers have surrounding
communication, rather linked to words such as "sharing" and "participation."
Instead of a top-down model, this model views communication as a
"representation of shared beliefs," permitting agency and participation in receivers
through the process of communication, rather than a method of control via
producers
Significance: not to get information from it, but to participate in something that
others are also participating in.
Ideology -ANS>Althusser, marx/engeles, gramsci, williamson, kelllner, levine, S/C:
common culture, shared set of beliefs and values. Meaning made necessary by the
conditions of society while also helping to perpetuate those conditions.
Significance: As a strategy it shapes consciousness. Tied to class politics through
the ideas of the ruling clas being in every epoch the ruling ideas.
Polysemy -ANS>Hall: Relationship where the intended meaning of the producer
may have one meaning in mind but there might be multiple meanings embedded
in it
, Significance: Negotiates with viewer and context
Social Construction -ANS>Carey: Culture is not natural, not inherent, not a
scientific truth. Ideological forces and systems of representation CONSTRUCT
reality and ideas of culture. "Culture" has multiple meanings and multiple ways of
constructing meanings: artifacts/representations, practices, sites/context.
Significance: Makes us ask: who is the one doing the construction? Is there a point
of resistance?
Convergence -ANS>old and new media, corporate and grassroots, producer and
consumer. Top down and Bottom up. Reflects a shift in relationship between
technologies, industries, markets, genres, and audiences.
Sites of convergence: 1) Media industries, distribution platforms (flow of media) 2)
Media texts 3) Audience, participatory culture and collective meaning-making
Significance: about both the producer AND the consumer (participatory
Connotative Meaning -ANS>Hall, S/C: the precise, literal definition of a
word/concept (such as what would be found in a dictionary)
Significance: advertisement's goal
Denotative Meaning -ANS>Hall, S/C: the wide array of positive/negative,
emotional associations that a word/concept carries with it. The various social
overtones, cultural implications, or emotional meanings associated with a sign.
Significance: the breaking down of messages
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