Marketing Channels for Business Products and Services - Producer -> industrial user
Direct channel for business products and services - Producer -> industrial user
Indirect channel for business products and services - Producer -> industrial distributor -> industrial user
Digital marketing channels - Combine electronic and traditional intermediaries to create utility for
buyers
Direct to consumer and multichannel marketing - Allow consumers to buy products through various
media without face-to-face interaction
Dual Distribution - Employing multiple types of channels for the same product
Strategic channel alliances - Using one firm's marketing channel to sell another firm's products
Vertical Marketing Systems - Professionally managed and coordinated marketing channels
Corporate systems - Combination of production and distribution under single ownership
Contractual systems - Independent firms integrate efforts on a contractual basis
Administered systems - Coordination through size and influence of one channel member
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