The top benefit of data visualization tools correct answers Improved decision making
Information and decisions solutions (IDS) was housed in correct answers Global business services (GBS)
The statistical models for forecasting used by P&G were correct answers Times series and propensity model...
Mar 4674 || very Flawless.
The top benefit of data visualization tools correct answers Improved decision making
Information and decisions solutions (IDS) was housed in correct answers Global business
services (GBS)
The statistical models for forecasting used by P&G were correct answers Times series and
propensity models
Time-series visual analysis correct answers A single variable captured over a period of time
Reasons to use data visualization correct answers - the average modern adult attention span is
between 2.8 and 8 seconds
- visuals are processed in the brain 60,000 times faster than text
- posts that include an album or picture receive 120 to 180% more engagement than text-based
Big data is categorize as what data collection method? correct answers Passive
what misalignment(s) caused channel conflict between manufacturers and dealers in the
automotive industry? correct answers -manufacturers sell their cars using many different
independent dealers
-dealers often own various franchises for different nameplates
-a manufacturer ultimately does not care which dealer a consumer buys from
-dealers exclusively care about (and are subject to) their local market conditions
The main cause of conflict between OEMs and Dealers correct answers The disagreement
between OEMs and dealers about what consumers are interested in
How GM and CDK measured the programs dives from 2007 to 2011 correct answers By
assessing the percentage of dealers that used the CDK Digital website as their primary website
How did CDK trace a car shoppers online behavior? correct answers - digital tags (cookies)
- metrics (websites visited, clicks, models viewed on third party sites)
Types of Media correct answers paid, owned, earned
impression correct answers A metric that is generated each time an advertisement is viewed
Abandonment rate correct answers When a visitor arrives to your website and does not compete
the goal intended for them. The rate of purchases started but not completed
Tools that help companies collect data from users using their websites correct answers - cookies
- tracking pixels
, Customer Lifetime Value (CLV) correct answers The present value of the future cash flows
attributed to the customer relationship
The common variable measures in both CLV formulas correct answers Profit margin
Cannibalization correct answers A marketing concept that acknowledges the fact that new
product growth is often gained at the expense of existing products
Four step hook model correct answers Trigger > action > variable reward > investment
Descriptive analytics correct answers the information, metrics, measurements or data that's
collected and needed to make better analysis so that managers make better decision.
Exploratory Data Collection correct answers broad understanding of problems and get insights
Descriptive Data Collection correct answers used to obtain information concerning the current
status of a phenomena to describe a situation with respect to variable or metrics in a
circumstance
Active Data Collection correct answers Subjects are aware
Passive Data Collection correct answers Subjects are unaware (unobtrusive)
Itemized Category Questions correct answers ordinary scale with brief description ordered in
terms of scale positions. (Ex Likert scale very Satisfied - Very unsatisfied OR Semantic scale)
Comparative questions correct answers Ranking two aspects
Ranking questions correct answers placing items in order of preference
Paired Comparison correct answers Two alternatives and choose which one they prefer
according to criterion (problem none of the options might be in respondents interest)
Validity correct answers is the best available approximation to the truth of a given proposition,
inference or conclusion
Retest Reliability correct answers measures the variance between the results collected in two
different times.
Three types of research correct answers 1. Exploratory
2. Descriptive
3. Casual - ex A/B testing
Marketing Analytics correct answers Managing and analyzing data to determine marketing
efforts, as well as identifying opportunities for improvement.
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