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MGT 6311: Digital Marketing Questions With Complete Solutions
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MGT 6311: Digital Marketing Questions With Complete Solutions
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MGT 6311: Digital Marketing Questions With CompleteSolutions
What are the three most popular forms of video content?
Correct Answers - Comedy
hh hh
- Music
- News
Annotation Correct Answers A comment or instruction added
hh hh
as text on a Youtube video (phased out in 2017)
Three things captions do Correct Answers - labels a scene
hh hh
- identifies a location or person
- narrates dialogue onscreen
Types of captions Correct Answers open and closed
hh hh
Embedding Correct Answers Taking video from an online
hh hh
video provider and posting it elsewhere on the web
Google AdWords Correct Answers Google's search advertising
hh hh
program, which allows advertisers to display their adverts on
relevant search results and across Google's content network.
Metadata Correct Answers Information that can be entered
hh hh
about a webpage and the elements on it to provide context and
relevance information to search engines
Video cards Correct Answers Calls to action that pop up during
hh hh
a video and entice certain actions from viewers
,Video search engine optimization (VSEO) Correct Answers
hh
Optimizing videos for search engines
hh
Video syndication Correct Answers Process of distributing and
hh hh
getting search coverage for videos
True/False: Online videos are expensive and difficult to produce
Correct Answers False: can be filmed at lower cost and quality
hh hh
than TV video
Video marketing covers these two approaches: Correct Answers hh
- video content
hh
- video ads
Video content Correct Answers Videos made to entertain,
hh hh
inform, share updates, or otherwise enlighten/delight the viewer
Video ads Correct Answers Ads that are filmed and formatted
hh hh
for online use
Components of good video content Correct Answers -
hh hh
addresses a current/trending topic
- enticing
- remarkable
- unique
- shareable
- short
Steps of video production Correct Answers - identifying your
hh hh
audience
- planning and concept
,- producing
- choosing and upload to platform
- optimizing
True/False: The title of a video is very important Correct
hh
Answers True - it's one of the first things the user sees when
hh
clicking through
Most important keywords should appear in the first _____ words
of the title Correct Answers first three
hh hh
True/False: Video descriptions should be brief and to the point
Correct Answers False - descriptions for videos should be long
hh hh
and informative, contains key words
True/False: You can use tags to input several keywords Correct
hh
Answers True
hh
True/False: It's important to engage users and respond to
relevant comments Correct Answers True
hh hh
Three ways to promote your video content: Correct Answers -
hh hh
owned media
- earned media
- paid media
YouTube analytics Correct Answers provides data on YouTube
hh hh
brand channel organic and paid video performance
Four ways users find content and ivdeo online Correct Answers
hh
- goes directly to search engine
hh
, - follows recommendations from others
- goes directly to the URL
- finds video through paid ads and promotions
What are two examples of earned video promotion? Correct
hh
Answers - Search optimization
hh
- Social sharing
Types of paid video ads Correct Answers - overlay ads
hh hh
- in-search ads
- discovery ads
- sponsored cards
- bumper ads (non skippable ads)
- video ads, appear before/during YT videos)
Differences between Facebook and YouTube video Correct
hh
Answers - people aren't necessarily going to Facebook for video
hh
- Facebook video disappears quickly from feed
- different lengths of time to be considered a view
How long is considered a view on Youtube vs. Facebook?
Correct Answers Youtube: 30 seconds
hh hh
Facebook: 3 seconds
How long should a Facebook video be? Correct Answers Less
hh hh
than 60 seconds
How long do you have to catch a viewer's attention via
Facebook video? Correct Answers 4 seconds
hh hh
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