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INSIDE LVMH QUESTIONS AND ANSWERS
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INSIDE LVMH QUESTIONS AND ANSWERS
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INSIDE LVMHQUESTIONS AND
ANSWERS
According to Anne Michaut, select key principles of Luxury. - answer- Consumers have
a range of consumption motivations.
Consumers tend to express their values through the brands they select.
Brands can become powerful personal branding tools as they project clear and strong
values.
Brands can deliver higher perceived value to their customers by expressing their own
values.
A commonly used definition of Sustainability is based on three pillars: maximising
simultaneously the biological system goals, economic system goals, and social system
goals. - answer- True
Sustainability and sustainable development can be seen as the ability to meet the
needs of the present without compromising the ability of future generations to meet their
own needs. - answer- Agree
Emotional value... - answer- is the perceived value acquired from the association with
one or more specific social groups.
is about the ability of brands to create affective responses all the way to strong
emotions of joy and pride, and to identify and nurture these emotions.
, According to Serge Carreira, which are the essential values of luxury? - answer- All of
the above (Quality beyond aesthetic
Legacy beyond desire
Emotion beyond ownership
Creativity beyond trends)
How is Sephora reducing CO2 impacts? - answer- by using renewable energy contracts
by reducing the packaging
by promoting "Good for" sustainable product selection
Which of the following are part of LVMH's LIFE 360 Program to positively impact the
environment? - answer- Protect Biodiversity
Fight Climate Change
Creative Circularity
Traceability and Transparency
What is the goal of the Bee Respect platform? - answer- A platform that offers more
transparency on the supply chain and whole life cycles of Guerlain products
Louis Vuitton launched in 2020 its Committed Journey program, with an environmental
roadmap based on three pillars. - answer- Foster sustainable viticulture
Deploy circular creativity processes
What are the talent-centric objectives to foster an inclusive culture at LVMH? - answer-
50% of women in key positions by 2025
2% of people with disability by 2025
30% of people of color in leadership positions in the US by 2026
When talking about codes, a subtle signal could be... - answer- A color
An emblem
A shape
A print
According to Nina Cooper from Parfums Christian Dior, a key challenge in the
omnichannel world is to talk to different customers through various channels while
conveying the same message. - answer- Agree
According to Sandrine Crener from HBS and LVMH, we have moved from a traditional
retail model to a new global and omnichannel model. This traditional model was defined
by... - answer- a few stores in a limited number of cities in the world
a target of few privileged people who had physical access to those stores
the promotion of scarcity and exclusivity
Select the key success factors of a best-in-class customer experience. - answer-
Customised
Elevating
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