COMS 101 Test 3 Chapter 8-10 (Alban) Liberty University
Spring 2018 With Questions And 100% SURE ANSWERS
Terms in this set (104)
other prominent politicians rely on professionals to write audience-appropriate speeches.
(137) Presidents and
E.g. Peggy Noonan wrote speeches for Reagan and George H. W. Bush.
(137-138)
(138) Avoid the age gap
(138-139) Jettison the gender stereotypes
(137-145) Who are my listeners? (139) Determine how much your audience knows
(139-142) Know the group
(144) Recognize the importance of lifestyle choices and values
COMS 101 Test 3 Chapter 8-10 (Alban) Liberty University Spring 2018
(144) Determine why your audience IS an audience.
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Avoid assumptions about the average age of your audience.
(138) Avoid the age gap Focus on your speech, not your age. E.g. Edith Weiner
Avoid dating yourself with reference or language.
For the most part, speakers should avoid relying on the masculine pronoun and find ways to include
men and women in their audiences.
(138-139) Jettison the gender stereotypes
(Gender role differences do exist, however, and generalizations based on these differences are not
necessarily wrong).
(138) Learning about and relating to your audience is an essential first step in the speech preparation process.
(139) A speaker should avoid making reckless assumptions about his or her audience.
Do not assume that expertise in one area necessarily means expertise in others. Explanations must
be included for your speech to make sense.
(139) Determine how much your audience knows
Be careful about assuming what your audience knows-and does not know-about technical topics.
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The listeners may belong to organized group or party affiliations that may very well affect choices
they make.
Listeners may also define themselves as members of formal and informal interest groups.
Informal: YouTube watchers, Starbucks customers, and residents of an inner city neighborhood.
Formal: persons who belong to and are active with the Future Farmers of America or members of a
LISTSERV on alternative treatments for Alzheimer's.
(139-142) Know the group Some people identify themselves by their occupational group. Occupational information can tell you
a great deal about listener's attitudes. Occupational knowledge may also tell you the type of
vocabulary appropriate for the occasion.
Groups are often defined by socio-economic status.
Religious backgrounds of the group may be a consideration.
Groups may identify themselves in terms of race and ethnicity.
Political affiliation of the group may be relevant.
(142) What an audience considers most important it's members racial or ethnic features.
about the Hurricane Katrina tragedy may be
influenced by
Culture is defined as "the collective programming of the mind which distinguishes the members of
one human group from another".
1: Resolve to explore other cultures
(140-141) Crossing the cultural divide: Keys to 2: Expose yourself to other cultures
connecting with other human groups
3: Speak to the audience using their communication style
4: Look for verbal and nonverbal feedback
5: Expect to make mistakes.
(143) Values separate the worthwhile from the worthless and determine what we consider moral, desirable, important, beautiful, and worthwhile.
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