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Exam (elaborations)

JEEP EXAM STUDY SET

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JEEP EXAM STUDY SET...

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  • August 4, 2024
  • 5
  • 2024/2025
  • Exam (elaborations)
  • Unknown
  • JEEP
  • JEEP
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luzlinkuz
JEEP EXAM STUDY SET

Business communication - ANSWER is any communication that promotes a
product, service, marketing, or organization.

Types of sales letters: Solicited and Unsolicited.

The nature of business communication is ANSWER *a two-way process.

*Continuous process.

*pervasive

*Information interchange

*More than words

*communication flow.

*two persons.

*dynamic process.

*goal-oriented

*inter-disciplinary

*communication is contextual.


Solicited Sales Letter - ANSWER prepared in response to inquiries concerning
sales terms, prices, discounts, deliveries, variety, and so on.


Importance of Business Communication - ANSWER *The lifeblood of a business

*Basis for managerial functions.

*Completes successful commercial deals.

, *Increases knowledge, skill, and experience.

* Improve business and human relationships.


Unsolicited Sales Letter - ANSWER started by the seller and mailed to prospective
buyers


Seven C's of Communication - Answer * Clarity

*Correctness

*Completeness

*Concreteness

*Conciseness

*Coherence

*Courtesy


Sales Promotion Letter - ANSWER a marketing letter whose goal is to generate a
positive response from the reader toward the product or service being offered.



Business Communication - Answer The sharing of information between people
inside a company, undertaken for the commercial benefit of the organization.



Uses of Sales Promotion Letters - ANSWER * Maintain communication with
consumers.

*Awaken inactive accounts.

*We welcome new customers.

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