marketing
~ interpret the needs and wants of customers, communicate
solutions, facilitate change, decision making is messy and may not be
"right" answer
sales era
~ 1930s-1970s
production era
~ s
marketing concept era
~ 1950s-2000s
customer relationship era
~ 1980s-present
market...
✓✓~ interpret the needs and wants of customers, communicate
solutions, facilitate change, decision making is messy and may not be
"right" answer
sales era
✓✓~ 1930s-1970s
production era
✓✓~ 1850-1930s
marketing concept era
✓✓~ 1950s-2000s
customer relationship era
,✓✓~ 1980s-present
marketing concept
✓✓~ identifies needs and wants of the customer and provides it to them
better than the competition can
need
✓✓~ a physiological or psychological necessity, doesn't have to be daily
want
✓✓~ the way you would best like to satisfy the need
market segmentation
✓✓~ dividing the market into more similar groups of consumers
product positioning
✓✓~ how you place an object in the mind of the consumer
market
, ✓✓~ group(s) of consumers that can be characterized by their
interests or buying habits; have the desire and ability to buy an offering
industry
✓✓~ exists to serve a market; a collection of products and service
providers positioned for a target audience
target market
✓✓~ the group(s) of consumers an organization directs its marketing
efforts to
marketing mix
✓✓~ product, price, promotion, place
perceptual map
✓✓~ a subjective map from the mind of the consumer
variety
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