Exam (elaborations)
474 Exam 1 Questions and Complete Solutions Graded A+
- Course
- Institution
474 Exam 1 Questions and Complete Solutions Graded A+
[Show more]
Content preview
474 Exam 1Questions and
Complete Solutions
Graded A+
Denning [Date] [Course title]
,false - Correct Ans: Companies from Japan are the leading group of investors in the United States.
false - Correct Ans: For companies today, becoming international is a luxury only some can afford.
true - Correct Ans: International marketing involves selling of a company's goods and services to
consumers or users in more than one nation for a profit.
false (The difference between domestic and international marketing lies not with different concepts of
marketing but with the environment within which marketing plans must be implemented.) - Correct
Ans: The difference between domestic and international marketing lies in the different concepts of
marketing.
true - Correct Ans: An international marketer must deal with at least two levels of uncontrollable
uncertainty.
true - Correct Ans: The geography and infrastructure of a country are uncontrollable factors that
influence the business decisions of a company in an international market.
false - Correct Ans: The uncontrollable factors affecting international marketing are limited to political
forces, economic climate, and competitive structure.
true - Correct Ans: The level of technology in a country is an uncontrollable element for international
marketers.
false - Correct Ans: The uncontrollable factors a company has to deal with decreases with the number
of foreign markets in which it operates.
true - Correct Ans: The controllable elements can be altered in the long run and, usually, in the short
run to adjust to changing market conditions, consumer tastes, or corporate objectives.
false - Correct Ans: Political and legal forces, economic climate, and competition are some of the
domestic environment's controllable factors.
,true - Correct Ans: The foreign policies of a country have a direct effect on a firm's international
marketing success.
false - Correct Ans: The business activities of international marketers are not affected by competition in
their domestic market.
false - Correct Ans: Level of technology remains unchanged across countries making it a fairly
predictable factor in international marketing.
false - Correct Ans: Political and legal issues a company may face abroad are mitigated by the "alien
status" of the company.
true - Correct Ans: The political details and the ramifications of political and legal events are often more
transparent in a domestic situation than they are in a foreign market.
false - Correct Ans: The political and legal environment is a controllable element for international
marketers because of their potent ability to lobby and influence legislation in foreign markets.
true - Correct Ans: In a broad sense, the uncontrollable elements of the foreign business environment
constitute the culture.
true - Correct Ans: In dealing with unfamiliar markets, marketers must be aware of the frames of
reference they are using in making their decisions.
true - Correct Ans: John refuses to buy Japanese products because he sees this as a way of selling out to
a nation known for its aggressive behavior. John is using a self-reference criterion to make his decision.
true - Correct Ans: The self-reference criterion is closely related to ethnocentrism.
false - Correct Ans: Sam Watkins just ate cookies and, therefore, feels justified in refusing food offered
by his Middle Eastern host. In this instance, Sam's self-reference criterion has just saved him from
making a cultural blunder.
, false - Correct Ans: To avoid errors in business decisions, it is necessary to conduct a cross-cultural
analysis that emphasizes the need for ethnocentrism.
false - Correct Ans: Understanding one's own culture normally requires no additional study
false (The most effective approach to build global awareness into an organization is to have a culturally
diverse senior executive staff or board of directors.) - Correct Ans: The most effective approach to build
global awareness into an organization is to increase the diversity mix of the employee profile, especially
for entry-level jobs
true - Correct Ans: Research has revealed that smaller home markets and larger production capacities
appear to favor internationalization.
true - Correct Ans: A company in the "no direct foreign marketing" stage of international marketing
involvement does not actively cultivate customers outside national boundaries
false - Correct Ans: The global marketing concept views the marketplace as consisting of one primary
domestic market that is complimented by several smaller regional markets.
b - Correct Ans: Which of the following is a dynamic trend that is affecting the current global business
strategies?
A. The trend toward buying American cars in Europe.
B. The trend toward the acceptance of the free market system among developing countries.
C. The trend toward using English as the global language.
D. The trend toward establishing a world currency.
E. The trend toward worldwide instant communication.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller YourExamplug. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $13.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
78252 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now