Business Intelligence Analytics And Data Science M
Business Intelligence Analytics and Data Science M
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THE Test Bank for Business Intelligence Analytics and Data Science Managerial Perspective 4th Edition Sharda
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Business Intelligence Analytics and Data Science M
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Business Intelligence Analytics And Data Science M
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Business Intelligence, Analytics, and Data Science
Business Intelligence, 4e (Sharda/Delen/Turban)
Chapter 2 Descriptive Analytics I: Nature of Data, Statistical Modeling,
and Visualization
1) One of SiriusXM's challenges was tracking potential customers when cars were sold.
Answer: TRUE
Diff: 1 Page Ref: 54
2) To respond to its market challe...
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,DOWNLOAD THE Test Bank for Business Intelligence Analytics and Data
Science Managerial Perspective 4th Edition Sharda
Business Intelligence, 4e (Sharda/Delen/Turban)
Chapter 2 Descriptive Analytics I: Nature of Data, Statistical Modeling,
and Visualization
1) One of SiriusXM's challenges was tracking potential customers when cars were sold.
Answer: TRUE
Diff: 1 Page Ref: 54
2) To respond to its market challenges, SiriusXM decided to focus on manufacturing efficiency.
Answer: FALSE
Diff: 2 Page Ref: 55
3) Data is the contextualization of information, that is, information set in context.
Answer: FALSE
Diff: 1 Page Ref: 98
4) Data is the main ingredient for any BI, data science, and business analytics initiative.
Answer: TRUE
Diff: 2 Page Ref: 57
5) Predictive algorithms generally require a flat file with a target variable, so making data
analytics ready for prediction means that data sets must be transformed into a flat-file format and
made ready for ingestion into those predictive algorithms.
Answer: TRUE
Diff: 1 Page Ref: 58
6) The data storage component of a business reporting system builds the various reports and
hosts them for, or disseminates them to users. It also provides notification, annotation,
collaboration, and other services.
Answer: FALSE
Diff: 2 Page Ref: 98
7) In the FEMA case study, the BureauNet software was the primary reason behind the increased
speed and relevance of the reports FEMA employees received.
Answer: TRUE
Diff: 2 Page Ref: 100
8) Google Maps has set new standards for data visualization with its intuitive Web mapping
software.
Answer: TRUE
Diff: 2 Page Ref: 103
9) There are basic chart types and specialized chart types. A Gantt chart is a specialized chart
type.
Answer: TRUE
Diff: 2 Page Ref: 107
,DOWNLOAD THE Test Bank for Business Intelligence Analytics and Data
Science Managerial Perspective 4th Edition Sharda
10) Visualization differs from traditional charts and graphs in complexity of data sets and use of
multiple dimensions and measures.
Answer: TRUE
Diff: 2 Page Ref: 110
11) When telling a story during a presentation, it is best to avoid describing hurdles that your
character must overcome, to avoid souring the mood.
Answer: FALSE
Diff: 2 Page Ref: 113
12) Visual analytics is aimed at answering, "What is it happening?" and is usually associated
with business analytics.
Answer: FALSE
Diff: 3 Page Ref: 112
13) Dashboards provide visual displays of important information that is consolidated and
arranged across several screens to maintain data order.
Answer: FALSE
Diff: 2 Page Ref: 117
14) In the Dallas Cowboys case study, the focus was on using data analytics to decide which
players would play every week.
Answer: FALSE
Diff: 2 Page Ref: 118
15) Data source reliability means that data are correct and are a good match for the analytics
problem.
Answer: FALSE
Diff: 1 Page Ref: 59
16) Data accessibility means that the data are easily and readily obtainable.
Answer: TRUE
Diff: 3 Page Ref: 59
17) Structured data is what data mining algorithms use and can be classified as categorical or
numeric.
Answer: TRUE
Diff: 2 Page Ref: 61
18) Interval data are variables that can be measured on interval scales.
Answer: TRUE
Diff: 2 Page Ref: 62
19) Nominal data represent the labels of multiple classes used to divide a variable into specific
groups.
Answer: FALSE
Diff: 2 Page Ref: 61
, DOWNLOAD THE Test Bank for Business Intelligence Analytics and Data
Science Managerial Perspective 4th Edition Sharda
20) Descriptive statistics is all about describing the sample data on hand.
Answer: TRUE
Diff: 2 Page Ref: 75
21) Which characteristic of data means that all the required data elements are included in the data
set?
A) data source reliability
B) data accessibility
C) data richness
D) data granularity
Answer: C
Diff: 2 Page Ref: 59-60
22) Key performance indicators (KPIs) are metrics typically used to measure
A) database responsiveness.
B) qualitative feedback.
C) external results.
D) internal results.
Answer: D
Diff: 2 Page Ref: 99
23) Kaplan and Norton developed a report that presents an integrated view of success in the
organization called
A) metric management reports.
B) balanced scorecard-type reports.
C) dashboard-type reports.
D) visual reports.
Answer: B
Diff: 2 Page Ref: 99
24) Which characteristic of data requires that the variables and data values be defined at the
lowest (or as low as required) level of detail for the intended use of the data?
A) data source reliability
B) data accessibility
C) data richness
D) data granularity
Answer: D
Diff: 2 Page Ref: 59-60
25) Which of the following is LEAST related to data/information visualization?
A) information graphics
B) scientific visualization
C) statistical graphics
D) graphic artwork
Answer: D
Diff: 2 Page Ref: 101
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