MGT 103 Midterm Review Demil; Questions and Answers 100% Pass
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Course
Mgt 103
Institution
Mgt 103
MGT 103 Midterm Review Demil; Questions
and Answers 100% Pass
Overall marketing department Correct answer-discover consumer needs through
research --> satisfy consumer needs through 4ps marketing program --> create products,
services, ideas --> put them out into the market to potent...
MGT 103 Midterm Review Demil ; Questions and Answers 100% Pa ss Overall marketing department Correct answer -discover consumer needs through research --> satisfy consumer needs through 4ps marketing program --> create products, services, ideas --> put them out into the market to potential consumers --> gather information about their needs --> redo cycle BCG Matrix differences where do we spend the most money? Correct answer -1. Question Marks (apple watch) Low share - high growth market ( spend the most money here) 2. Stars (I phone). High share - high growth market 3. Cash Cows (I pad) generates large amt of cash 4. Dogs (I pod) Low share - slow growth market cash cows fund the question marks --> I pod funds the apple watch SWOT Correct answer -Strengths weaknesses opportunities and threats favorable unfavorable on top internal external on the side MGT 103 Midterm Review Demil ; Questions and Answers 100% Pa ss 4 ps Correct answer -Product price and place = must be blended to make a cohesive marketing program What are the environmental forces and what/who do they affect Correct answer -Social (cultural changes), economic (*consumer income) , technological (changing tech) , competitive (other businesses) , regulatory (laws) It affects the organization (marketing dep, or other deps) , its suppliers, and its costumers Ethical Behavior where does it come from? Why is it important? Correct answer -Societal culture --> business culture and industry practice --> corporate culture and expectations ==> personal moral and philosophy and ethical behavior comes from our values important because it is baked into a mission statement and vision Leave company if it doesn't fit with your values
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