P3:Investigate the reasons for a selected large business to have a brand strategy. B.P4 Explain, using examples, the branding of two contrasting products in a selected large business.
Learning aim B: Review how branding is used by a selected business Learners will understand how branding and bus...
attracted many loyal customers to their business by satisfying their needs and wants through
their high-tech, premium electric car. Most Tesla customers, in general, believe that Tesla is
going to carry the modern/futuristic generation of cars.
However loyal customers can be a limitation to a brand, loyal customers are fragile, and they
can easily have a negative reputation on the brand through social media such as articles, posts,
and videos. For example, if a popular YouTube is going to do a review on the new One plus 9
pro. The OnePlus company have advertised the refresh rate on the phone to 120hz however
the YouTube has discovered a major flaw such as the 120hz is not very smooth and feels like
90hz, in which they ran a test and in fact, the new One plus 9 pro is running on 90hz which will
create a negative image and impression on the goods and services that the business provides
thus further making loyal customer to lack credibility in the business as the product was
considered falsely advertise and faulty.
Brand strategy
Brand strategy is where a business builds a long-term plan in order to achieve a series of long-
term goals and objectives that will ultimately result in the identification and preference/image
of the brand to consumers.
The way Tesla uses its brand strategy is to accomplish their goals that they want to achieve
from concluding a long term plan, they have specific goals in mind that they want to achieve in
which there is an ultimate aim driving Tesla to strive and succeed however to do this tesla they
first need sub objective, smaller goals to aid Tesla in achieving their ultimate goal, this can help
tesla reach their overall aim, objective allow tesla to take step by step goals in order to achieve
their ultimate goal . Tesla's ultimate goal is to make the world a sustainable eco-friendly
environment. Thus, they have created an electric car which produces zero carbon dioxide
emission, which is a huge benefit in cities as cities are considered to be very polluted areas as
70% of the global C02 is emitted in cities are considering ways in which they can use energy in a
sustainable way in order to minimise e-waste when producing their electric cars. Brand
strategy is important to Tesla as it enables them to gain a long term plan, in order to succeed in
satisfying customer wants and needs, It enables Tesla to develop and establish goals and
objectives for themselves in order to achieve those ultimate goals which enables consumers to
build the identity of Tesla through the series of goals, Tesla made.
Brand design
, Brand design is where businesses create an identity of their brand through their goods and
services through either the logo, name or slogan that defines the brand. Brand design enables
businesses to choose how they represent their brand identity to the general public. It helps
consumers, prospective customers and suspects to build awareness of the brand which will lead
to gaining brand recognition in which customers have a particular mind-set of the business and
the goods and services they provide. Branding enables the process of brand design. Businesses
use branding through advertisement/promoting via social media of their goods and services.
Social media has created a big opportunity and platform for large and small businesses to grow
their brand. Branding through social media has created Medium Businesses to communicate to
their customers using popular social media platforms such as Instagram, TikTok, Twitter and
YouTube.
Tesla uses brand design to create an identity of their brand. The Tesla logo has imprinted a
visual picture/image on the minds of customers. Customers can easily recognize that the
product is from Tesla by looking at their premium and high-tech electric automobile. Tesla does
not have the name intrigued into their car because it’s inconvenient as their businesses are
well-known in the general public, customers will already be aware of the product by looking
through what many customers recognise Tesla brand from which is their logo. Brand design as
enabled Tesla to create a mind-set consumer mind which further allows them to create their
impression the brand either positively or negatively.
Brand Values
Brand values is how consumers perceive a business. Brand values are a set of guiding ideas and
aspects that affect all parts of your company. They are at the core of your brand, dictating your
brand's message, identity, and personality. They don't conclude about the goods and services
that the business provides. Brand values reflect who you are as a business through consumers
such as customers are likely to buy from your brand, if they share similar values. Brand values
when discussing culture is how and what it's like to work inside the organisation to deliver the
brand to customers. Tesla brand culture has enabled Tesla to become successful in their
marketplace (car industry), employees in the company find ideal solutions to make the business
stand out in the automotive industry. Employees within Tesla are encouraged and positively
supervised to continue supporting ways in which they improve Tesla business as a whole.
Employees within Tesla have become a huge asset to the business as they are the biggest
resource which have future economic value in the company, they allow Tesla to communicate
with their customers and interact in ways in which it allows customers to perceive a value of
the business.
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