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MKT REA CHAP 3 (1)
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Exam of 7 pages for the course GPSTC Class 290 at GPSTC Class 290 (MKT REA CHAP 3 (1))
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MKT REA CHAP 3Which statement is not true about research design? - CORRECT
ANSWER-Research design is undertaken before developing the approach to the
problem
The ________ is a framework or blueprint for conducting the marketing research
project that specifies the procedures necessary to obtain the information needed to
structure and/or solve the marketing research problem. - CORRECT
ANSWER-research design
A type of research design that has as its primary objective the provision of insights
into and comprehension of the problem situation confronting the researcher is called
________. - CORRECT ANSWER-exploratory research
________ is research conducted to gain ideas and insight into the problem
confronting the management or the researcher. - CORRECT ANSWER-Exploratory
research
Exploratory research is used in all of the following cases EXCEPT - CORRECT
ANSWER-selecting the course of action to take in a given situation.
Which of the following types of research design should be used when management
realizes a problem exists but does not yet understand why? - CORRECT
ANSWER-exploratory research
________ is conducted on a small and nonrepresentative sample, so the findings
should be regarded as tentative and should be used as building blocks for further
research. - CORRECT ANSWER-Exploratory research
Research designed to assist the decision maker in determining, evaluating, and
selecting the best course of action in a given situation is called ________. -
CORRECT ANSWER-conclusive research
________ is based on the assumption that the researcher has an accurate
understanding of the problem at hand. - CORRECT ANSWER-Conclusive research
According to the text, the objective of ________ is to test specific hypotheses and
examine specific relationships. - CORRECT ANSWER-conclusive research
________ research is typically more formal and structured than ________ research.
- CORRECT ANSWER-Conclusive; exploratory
, Large, representative samples are used to collect data that are analyzed with
statistical techniques for which of the following types of research designs? -
CORRECT ANSWER-conclusive research
The objective of which of the following types of research is discovery of ideas and
insights? - CORRECT ANSWER-exploratory research
Which of the following is a characteristic of descriptive research designs? -
CORRECT ANSWER-marked by the prior formulation of specific hypothesis
Descriptive research, in contrast to exploratory research, is marked by all of the
following EXCEPT: - CORRECT ANSWER-flexibility.
The manipulation of one or more independent variables is a characteristic of which of
the following types of research designs? - CORRECT ANSWER-causal research
According to the text, exploratory research can benefit from use of all of the following
methods EXCEPT: - CORRECT ANSWER-quantitative data such as structured
surveys
Descriptive research is a type of ________ that has as its major objective the
description of something-usually market characteristics or functions. - CORRECT
ANSWER-conclusive research
According to the text, most commercial market research is ________ in nature. -
CORRECT ANSWER-descriptive
________ is particularly useful whenever research questions relate to describing a
market phenomenon, such as frequency of purchase, identifying relationships, or
making predictions. - CORRECT ANSWER-Descriptive research
Which of the following is NOT an example of a descriptive research goal? -
CORRECT ANSWER-to determine the cause of a sales decrease
________ assumes that the researcher has prior knowledge about the problem
situation. - CORRECT ANSWER-Descriptive research
All of the following are elements that describe descriptive research EXCEPT: -
CORRECT ANSWER-it is based on data that is collected using small,
nonrepresentative samples.
Which of the following is NOT one of the major types of descriptive studies? -
CORRECT ANSWER-cause-and-effect qualitative studies
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