Strategic Implementation and Control IIIB (MNG3702)
Institution
University Of South Africa (Unisa)
Book
Practising Strategy
MNG3702 Assignment 1 (COMPLETE ANSWERS) Semester 2 2024 (605474) - DUE 25 July 2024 ; 100% TRUSTED Complete, trusted solutions and explanations. For assistance, Whats-App 0.6.7-1.7.1-1.7.3.9. Ensure your success with us . Question 1
“The aim of strategic management is to ensure that an organisat...
Strategic management is a continuous process that ensures an organization achieves and
sustains competitive advantage. The process perspective of strategic management is
traditionally broken down into three key stages: strategic planning, strategy implementation, and
strategy review and control. In the context of Michelin and the development of the Michelin
Guide, each of these stages can be examined to understand how the company has managed
to maintain its competitive advantage over time.
Strategic Planning
The strategic planning stage is the initial phase of the strategic management process, where
the organization determines its strategic direction. For Michelin, this began in 1888 when the
company was founded by the Michelin brothers, André and Édouard. They identified a
burgeoning market for automobiles and the need for high-quality tires. Recognizing the potential
for growth in the automotive industry, they decided to create products that would cater to this
Terms of use
By making use of this document you agree to:
market.
• Use this document as a guide for learning, comparison and reference purpose,
• Not to duplicate, reproduce and/or misrepresent the contents of this document as your own work,
• Fully accept the consequences should you plagiarise or misuse this document.
Disclaimer
Extreme care has been used to create this document, however the contents are provided “as is” without
any representations or warranties, express or implied. The author assumes no liability as a result of
reliance and use of the contents of this document. This document is to be used for comparison, research
and reference purposes ONLY. No part of this document may be reproduced, resold or transmitted in any
form or by any means.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller iStudy. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $2.82. You're not tied to anything after your purchase.
