ESB V.2 - Domain 2: Marketing and Sales Videos
B2B - ANS-Business to business
B2C - ANS-Business to customer
Behavioral Data - ANS-Collected by observing customers' behaviors to understand their buying
habits.
Customer Acquisition Costs - ANS-The amount of money an organization spends to gain new
customers.
Customer Retention Rate - ANS-The percentage of existing customers who remain customers
after a certain period.
Customer Service - ANS-Cultivating and maintaining ongoing, positive interactions for
customers.
Demographic Data - ANS-Statistical information about customers.
Direct Competitors - ANS-Sell the same or similar products or services as the company.
Geographical Data - ANS-Provides companies with their customers' locations.
Indirect Competitors - ANS-Sell products different from the company's but similar enough to
satisfy the same need.
Marketing - ANS-The process of promoting and selling products or services.
Marketing Plan - ANS-Outlines a company's marketing strategies.
Pricing - ANS-The payment amount a company charges for the product or service they sell.
Primary Data - ANS-Firsthand research; surveys, focus groups, interviews, and statistical data.
Psychographic Data - ANS-Provides companies with information about their customers' values,
personality traits, motivations, and how they view the world.
Sales Channel - ANS-How a business sells its products or services to the end customer.
Secondary Data - ANS-Data that may contains personal bias; internet articles, company
newsletter, and academic journals.
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