Build a relationship with customers (eg Amazon and Netflix)
Need for speed (eg Zara)
Geopolitical uncertainty and the environment (eg Ferrero, Ikea, Disney)
(Source: The Economist, April 16, 2016)
conglomerate mergers
firms in unrelated business activities
rationale
m&a 3
, diversification
“good managers can manage anything”
nature of strategy
defines the long-term plans, policies and culture of an organisation
strategic planning is a dynamic process that requires inputs from all segments of
the organisation
acquisition and restructuring policies and decisions should be part of the
company’s overall strategic plans and processes
ultimate responsibility for strategic planning resides in the top executive group
classical successful strategies
low-cost leadership
create a sustainable cost advantage over competitors
differentiation
distinguish the firm through innovation, product quality…
focus or specialisation
find and dominate a market niche
three key steps:
A mission or vision statement describing the main objectives of the
organisation that is translated into,
A set of strategic objectives.
A firm’s strategy is a plan for fulfilling the mission and achieving the
strategic objectives.
A set of tactics are specific actions to implement the strategy, for example:
expand the firm through organic or inorganic growth
divest segments of the firm
m&a 4
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