This is my summary for sales management in the 3rd year of marketing at UCLL. I received this course from Robrecht van Goolen. We all know that Robrecht certainly does not take easy exams and that he is improving considerably. Nevertheless, with this summary, I was there from the first time with a ...
Introduction
Tasks:
o Planning, organisation and control
o Today: he/she has a strategic role in the business – giving input to business plans
o Important: analysis of sales on profitability
o Knowledge of human resources management
o …
o =accountant, planner, staff manager, marketeer,…
Responsibilities:
o Determine the objectives of the sales department
o Forecasting & budgeting
o Organising the sales department
o Selection, recruitment and training
o To motivate sales people
o Control: evaluation
Top salesperson:
o Closes a sale and moves to next opportunity
o Manages every detail of a pitch
o A showman on stage
Ideal sales manager:
o Manages resources to expand market share
o Nurtures sales talent and turns them loose
o A behind-the-scenes influencer
Sales markets:
FOR profit NON profit
Strategic goal competitiveness Mission effectiveness
Success factor Market share Management practices
Growth rate Social impact
Earnings Cost efficiency
Values Innovation Accountability to public
Creativity Integrity
Simon Crivellari
, Difference between a sales-oriented company and a marketing-oriented company
a) Sales-
oriented
company
b)
Marketing-
oriented
company
Sales strategies
Boston Consulting Group (BCG-matrix): on product level, but also on
market level
o Stars (hold strategy)
o Cash cows (harvesting strategy)
o Question marks (build strategy)
o Dogs (divest strategy)
Simon Crivellari
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