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MGT 6311 Final Exam Questions and Answers 2024/2025 | Distinction $9.89   Add to cart

Exam (elaborations)

MGT 6311 Final Exam Questions and Answers 2024/2025 | Distinction

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MGT 6311 Final Exam Questions and Answers 2024/2025 | Distinction YouTube Stats - ️️ -- First video aired on 4/23/05 - over 1 billion unique visitors/month, 6 billion hours of videos/month - 25% of views come from mobile devices - Second largest search engine behind Google - 17% of all int...

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  • May 24, 2024
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  • MGT 6311
  • MGT 6311
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MGT 6311 Final Exam Questions and Answers 2024/2025 | Distinction



YouTube Stats - ✔️✔️-- First video aired on 4/23/05

- over 1 billion unique visitors/month, 6 billion hours of videos/month

- 25% of views come from mobile devices

- Second largest search engine behind Google

- 17% of all internet traffic

- 56% of vides are <2mins

Most common videos - ✔️✔️-- Explainers

- Product Demos

- How-Tos

- Testimonials

Video Stats - ✔️✔️->4/5 Twitter users watch video content on Twitter



10billion videos/day are watched on Snapchat



500million people/day watch videos on Facebook



85% of videos watched on Facebook are watched without sound

Video Views - ✔️✔️-A video is considered a view on Facebook if it runs for at least 3

seconds

Impact on Video on email - ✔️✔️-Including video in email increase consumer

engagement and has an overall positive impact on the channel

,The word "video" in email subject line

- increases open rates by ~20%

- increases CTRs by ~65%

- reduces unsubscribes by 26%



A video included in the email increases CTR by 200-300%

Impact of Video on Websites - ✔️✔️-Video has a roughly 100% increase in conversion

rates

Online Video Stats - ✔️✔️-- online videos will account for 80% of all consumer web

traffic by 2020



- 83% of consumers indicate they're willing to share videos they like with their friends

and peers



- 85% of the US internet audience watches videos online.

Business goals for using online video - ✔️✔️-- Communication

- Sales

- Lead Generation

- Customer Service

- Promotion

Customer preference/behaviors - ✔️✔️-- 2/3 consumers prefer watching explainer

videos

,- 3/4 millennials say video helps them in comparison shopping



- 40% of consumers say videos increases the chance of purchasing a product through

their mobile devices



- 69% of users prefer to watch a video to learn a product/service than reading about it

Video Content Tips - ✔️✔️-- Capture attention early



- Shorter is typically better (30secs - 2mins)



- Keep it casual



- Maintain relevance

Onsite Video - ✔️✔️-Onsite videos are a use of videos on an organizations website

Online Video - ✔️✔️-Online videos are videos residing on a third-party site such as

YouTube

Benefits of Onsite Video - ✔️✔️-- Make Website Stickier: makes customers spend

more time on our site



- Capture Customer/Prospect Attention: help pull the customer deeper into the buyer

journey

, - Create Buzz: create new awareness and interest via viral advocacy



- Disseminate Information More Clearly: easier for a customer to see a product in action



- Build product/service interest: Seeing and hearing a person talk can be a more

engaging process



- Entice Conversion/Purchase: help the influence of conversion or purchase

Onsite Video Best Practices - ✔️✔️-- Providing Control: make it easy for users to

control the video



- Context: think about the overall context to the video and potentially use text, music,

imagery and so forth to further enhance the video



- Highlights: make it very easy for users to understand the topic or topics and the length

of the video



- Ease of Dissemination: make it super easy for viewers to share our videos

VSEO (Video Search Engine Optimization) Components - ✔️✔️-- Keyword Relevance:

we want to consider the best keywords to use that correlate with our videos



- Title: specify a title for the video

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