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WGU D077 Concepts In Marketing, Sales, And Customer Contact Questions and Answers 2024
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WGU D077 Concepts In Marketing, Sales, And Customer Contact Questions and Answers 2024
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WGU D077 Concepts In Marketing, Sales, And Customer Contact Questions and Answers 2024Which scenario represents personal selling?
- The marketing department uses the four Ps to determine the
brand message.
- A customer orders a product online using a website.
- A customer goes to a pet store and discusses the best type of
turtle food with a salesperson.
- The marketing team collaborates with the sales organization to develop appropriate tools for advertising. - Correct Answer-
A customer goes to a pet store and discusses the best type of turtle food with the sales person
Business-to-business (B2B) - Correct Answer-Sales to another company that consumes the product or services as apart of the operating the business or uses the product in the assembly of the final product it sells to consumers
Personal Selling - Correct Answer-uses in-person interaction to
sell products and services What is the underlying purpose for personal selling?
- To assist marketing in determining the correct product and price
- To obtain customer feedback to improve the product
- To provide interaction between the buyer and the seller
- To identify good prospects - Correct Answer-To provide interaction between the buyer and the seller
What is at the core of personal selling?
- Provide quality information to potential buyers
- The human exchange between buyer and seller
- Avoid unethical behavior
- Identify the right marketing mix of product and price - Correct Answer-The human exchange between buyer and seller
What is effective personal selling? - Identifying good prospects that are predisposed and well-
suited to the product or service being offered
- Building mutual trust and respect between buyer and seller where benefit comes to both parties
- Giving honest responses to any questions the buyer has and showing that the salesperson cares
- Addressing customers' needs and preferences without making them feel pressured - Correct Answer-Addressing customers' needs and preferences without making them feel pressured
Consultative Selling - Correct Answer-Sales approach where the seller becomes a trusted advisor and builds a relationship to truly understand her needs
Which type of selling involves partnering with customers to solve problems?
- Team
- Solution
- Direct
- Consultative - Correct Answer-Consultative Solution selling - Correct Answer-Sales approach where the seller diagnoses the customer's problem then recommends a mix of products and services (a solution) to solve it
Team Selling - Correct Answer-Sales approach that involves multiple people from an organization joining forces to advance a customer opportunity
Telemarketing - Correct Answer-Method of direct marketing by a salesperson over the phone
Which type of selling shows customers that a company has more than one person with strong selling capabilities, giving the customer a higher comfort level with the company?
- Telemarketing
- Solution selling
- Team selling
- Consultative selling - Correct Answer-Team Selling
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