Primary vs. Secondary Media - Something you focus your attention on, vs. something you pay attention to secondarily, while primarily involved in something
Types of Functions of the Mass Media - Content function
Medium function
Manifest function
Latent function
Content function - A functio...
UCLA COMM 10 FINAL EXAM STUDY GUIDE GRADED A 2024 Primary vs. Secondary Media - Something you focus your attention on, vs. something you pay attention to secondarily, while primarily involved in something Types of Functions of the Mass Media - Content function Medium function Manifest function Latent function Content function - A function based on what the medium conveys. Ex: the weather channel tells us what to wear on a given day. Medium function - A function based on how the medium is used. Ex: the movies provide a place to go on a date, not only used to watch the movie, go for the experience. Manifest function - Functions that are obvious, intended, and on the surface. Ex: couple listens to radio to be informed Latent function - Functions that are unintended, hidden or beneath the surface. Ex: the weather channel tells us what to wear on a given day. Societal Functions of Mass Media - Status Conferral Perpetuates Norms, Values, Traditions Creating Community and Social Cohesion Narcotizing Function Servicing the Political System Servicing the Economy Status Conferral - Legitimizes the status of person or idea; confirms status. Ex. When the media reported the beating of a gay man, this gave the issue of gay rights more status and national attention. It became a national issue Passes on Norms, Values, Traditions - The media perpetuate social norms, teaching right from wrong. Enforces by showing how deviation from norms is punished. You see that on TV and think, I better not do that. Ex: not reporting taxes Creating Community and Social Cohesion - Mass media provide a common source of narrative that can unite people in the absence of the old physical meeting spots - Especially in a time of crisis, like the community of interest and sympathy created by media coverage of 9/11 or Trayvon Martin. - Media create a common base of cultural knowledge, giving people something to talk about. The OJ Trial, or American Idol. Narcotizing Function - The media function as the opiate of the masses. By filling our heads with meaningless, titillating junk, they lead us not to question the status quo. Servicing the Political System - Mass Media let us know what our government is doing. Candidate messages address information to public. Ex: Obama addresses the entire nation at the State of the Union, a speech broadcast across the mass media Servicing the Economy - The mass media are a very large and profitable business. They facilitate the processes of capitalism - Like the stock info in news papers - E commerce - buying things online - Advertising in media Individual Functions of the Mass Media - Guides Behaviour Guides Understandings Develop Self -Concept Professional Tool Facilitate Social Interaction Substitute Social Interaction Emotional Release Order, Organize, Ritualize our lives Guides Behaviour - Tell individuals how to act, instructs how to behave in certain situations. Ex: Weather report tells you how to dress, who to vote for. Guides Understandings - Help people make sense of the world. What kind of place is the world? Violent or peaceful - Example, the Mean World Syndrome. Violent movies and shows make people think the world is like that The Mean World Syndrom - the more tv people watch, the more they come to believe the world is a mean and scary place. Develop Self -Concept - By exploring depictions of real or fictional worlds, we use media to decide who to be, and how to fit into the world. Ex: provides role models of who we want to be like. Professional Tool - Helps guide your career. Ex: Linkedin Facilitate Social Interaction - - Shows and movies provide something to talk about - Or actually using social media to do interaction indirectly Substitute Social Interaction - TV personalities provide companionship Ex: lonely kid watches Jimmy Kimmel to not feel alone. Emotional Release - When you want to move from one emotion to another. Ex:You want to relax so you play relaxing music Ritualize our lives - Gives order, structure and organization. Ex: You watch a late night show and that signals that the day is done Factors that determine content in mass media - Legal system Organizing procedures Technical constraints Legal system - Changes and copy rights law. Organizing procedures - The way organizations operate. Ex: MTV changed its ways. Technological constraints - As technology changes, content of mass media changes. Ex: acoustic guitar vs electric guitar Ex: singular entetities: downloading music illegally Media Storage - Longevity Capacity Portability Accessibility Reproducibility Longevity - How long does it last Capacity - How much can it hold, in how big a container Portability - How easily can it be transported Accessibility - How easily can it be accessed? Does it require electricity Reproducibility - How easily can one make copies, are they precise, and does this process degrade the original Persistence of vision - Allows these still pictures of film to blend together; a visual image is retained on our eyes., Simple Pictorial Realism - - The first films focused on realistic depictions of motion. Narrative was not emphasized.
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