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Summary lectures Airlines and Websites
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Summary of all the Airlines and Websites (AWS) lectures, in English. I have passed this exam with a 9.
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Summary lectures AWSLecture 1 – 03/09/2018
Websites and systems
A website is a collection of related webpages,
including multimedia content, which is typically
identified by a common domain name and published
on at least one web server. A single website can hold
thousands of webpages. The structure of a website is
like the framework of a building. Every beam and rivet
is connected together into a network of mechanical
links, which in turn determines its final shape and
functionality. The website is connected through a
network of links into something that provides form
and function to the website.
Domain names
The goals of domain names can be:
• Company name, recognizable, identity
• Showing what you do
• Lead generation
• Defensive à In order to prevent others from claiming the name and abuse it
• Catch, clickbait
• Redirecting
• SEO position
• Brand – targeting
• Campaigning
• To bother another company
• To earn money
• As a tradeable asset à It has value and therefore you can sell it
Domain grabber/squatting à Buy a lot of domain names and hope that someone needs one
of those domain names and will buy it for a lot of money.
The domain name consists of the following levels:
• Top level TLD or first level
o Geographical à .de / .nl / .usa
o Type of organisation à .com / .travel / .edu
o Commercial à .klm / .hilton / .com (= commercial, not USA)
o Cities, etc. à .breda / .berlin
o Generic à .beer / .airplane
o Custom à for example Chinese or Arabic TLDs
• Second level à klm.nl or transavia.nl
• Third level à For example by owner: staff.klm.nl
, Since three years, you can buy other TLDs such as commercial TLDs, TLDs with city names in it
and generic and custom TLDs. So you can make websites like klm.klm and hello.breda, etc.
But, it is very expensive to have your own custom TLD: you need to take care of it and you
need to organise everything around it, such as the sale of it to other people. This can cost up
to €200.000,- per year, but you are also able to sell it to other people, so you can make money.
If you possess a domain name such as klm.nl, you are allowed and can put everything in front
of it for free, such as staff.klm.nl or flights.klm.nl. You only need to register a top level and
second level domain.
It is important to have your domain name also in a .com-version, because it helps your SEO
version, and it is the first TLD a domain name server (DNS) will look up to when searching a
certain website first (= route).
In the Netherlands, SIDN is about the second level domain names, and you can buy these
domain names at a registrar, which is for example VDX or Ziggo.
Parts of an URL
• http:// à The protocol, which is the way it is communicated through the technology. It is
not needed to type in into the web browser.
• www à World wide web, to indicate that the website is on the world wide web, but it is
also not needed to type this in.
• klm.com à This is the full domain name, which is part of the URL.
• /destinations/en/asia/thailand à The path in the file structure on the server, it indicates
which folder/directory the files are to be retrieved from.
• /bangkok.html à The name of the actual requested page on the server.
Lecture 2 – 11/09/2018
Importance: brand – website
“As the site may be the primary point of contact between a potential customer and the airline,
it logically follows that that consumer’s perception of that airline will be influenced by the
quality of the site. That same report showed that 89% of responding travellers preferred e-
tickets to paper tickets, and that the first three preferences for more self-service online
included: online booking, online reservation changes and online check-in.”
It is important to ensure a certain flow in which the visitor does not leave the website and
eventually makes a conversion and/or buys something. Travel planning and bookings are very
often two of the most popular online activities. For a tourism related company, a website is
one of the touchpoints with customers. Several studies have demonstrated that high quality
websites can attract more searchers and convert them to better shoppers, compared to low
quality websites.
Central role
The website has a central role and is a sort of CMS: it holds certain information, such as the
number of available seats on a flight, which is not visible on the website (also CRM and CRS).
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