An Exemplar Response for Unit 2 Marketing Campaign AF5 which is the Extended Marketing Mix and Marketing Message. Examiner tips and structure. AF5 for the case study Shine Beauty. All other AFs are available. This Exemplar response has been written by a qualified business lecturer and private tut...
Do not just provide a slogan or strapline for the marketing message
7P’S need to be completed in a high level of detail (35%-40% of Activity 2)
40-45 minutes spent on this section (AF5 7 P’S)
Marketing Message:
The marketing message is designed to strengthen Shine Beauty’s brand reputation and
highlight the range of services provided by the salon mentioning the expert staff members
at Shine Beauty.
The value of the marketing message is important in being able to communicate to the
customer what Shine Beauty is about and how to persuade potential customers to visit the
Salons. A strapline for the company could be ‘Let your Self Shine in our hands’. Which
creates a strong image of self-care.
This message communicates to customers the affordable treatments at the salon but also
the ability to trust the experts at the salon. This helps build trust and reassures the customer
of the quality of the services provided. Along with the marketing message a range of 5*
reviews will be visible to customers.
The 7 P’s
Marketing Mix (extended)
Comparison between Shine Beauty and the Salon Industry: (notes)
Remember to use application, add sufficient detail and justify.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Ruth34. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.34. You're not tied to anything after your purchase.
