Pearson BTEC Level 3, Unit 1: Exploring Business, Assignment 2 - P5 criteria pestle and swot analysis
21 views 0 purchase
Course
Unit 1 - Exploring Business
Institution
PEARSON (PEARSON)
This document provides you with an in depth insight of the P5 criteria that is required in assignment 2 of Unit 1. The situational techniques for Cadbury are the pestle analysis and swot analysis.
*Polite notice, please use this as a support tool rather than personal work due to plagiarism reason...
Unit 1: Assignment 2
The effects of the environment on a business
The current corporation tax is 25%.
P High rate of Sugar tax.
As the UK government have decided to leave the EU, Brexit has been responsible for
Cadburys struggles of free trade in the European Union, it is now more difficult and
more expensive to do business with the EU. VAT is also added at 20%, which is the
UKs top rate. Cadbury is an international company; they must recognise trade policies
that can affect their supply chain and distribution.
Inflation has forced Cadbury to reduce their product sizes, but the price remains the
E same, therefore, the value for money is reduced for the customers. As the pound has
weekended, Cadbury has an increase in imported goods and services. Due to this, it
will be more expensive and affects the profits. When a country is struggling
economically, for instance the UK with high inflation rates, the customers would have
seen a decrease in their disposable incomes. Therefore, customers have less to spend
on non-essential products such as chocolates. In addition, with customers having
lower disposable income, they are likely to not purchase Cadbury products due to
expensive prices on essential items such as food, rent, mortgage and energy bills.
With a global market, customers can have concerns about the increase in child obesity
S therefore, Cadbury can see a decrease in sales affecting their profits. Also, there is a
global trend in healthier eating, “clean eating,” Cadbury must be able to adapt to
customer preferences and changes as they may no longer be interested in Sugary
products. Therefore, Cadbury must have innovative products with low sugar, no added
sugar and organic options. With an increase of customer concerns on the environment
and sustainability, Cadbury has a responsibility to commit in benefiting the
environment rather than negatively affecting it. The company's commitment to this
can affect their brand image and reputation.
Technology has significantly advanced over the years, Cadbury has improved their
T production and manufacturing process which leads to more productivity in product
making and reducing costs. Technology has aided Cadbury in digital marketing tools
through creating more efficient and personalised promotion. It also helps Cadbury in
researching customer behaviours and applying them to their marketing strategies. As
Cadbury is a big business, they have a huge carbon footprint, technology can support
Cadbury in creating sustainable packaging that is more efficient which leads to
reduced costs. Product innovation can help Cadbury in creating more longer shelf-life
products and unique flavours, attracting customers.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Ktomas. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $6.46. You're not tied to anything after your purchase.
