IAB Digital Sales Certification Exam 2024 Questions and Answers 100% Verified
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IAB Digital Sales Certification
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IAB Digital Sales Certification
IAB Digital Sales Certification Exam 2024 Questions and Answers 100% VerifiedIAB Digital Sales Certification Exam 2024 Questions and Answers 100% VerifiedIAB Digital Sales Certification Exam 2024 Questions and Answers 100% Verified
Contextual Targeting - ANSWER-targeting based on content/context o...
IAB Digital Sales Certification Exam 2024 Questions and Answers 100% Verified
Contextual Targeting - ANSWER-targeting based on content/context of the sit/platform
Example of contextual targeting - ANSWER-Reaching sports lovers on the sports section of a news site
behavioral targeting - ANSWER-targeting online ads to consumers based on their web searching behavior
What are the 6 targeting categories - ANSWER-context
interest based
demo
geo
technographic
campaign criteria
what is the standard IAB campaign cancellation clause for any guaranteed deal - ANSWER-14 days
tags - ANSWER-code that advertiser provides to publisher that calls the advertiser's server in order to deliver a specific ad creative
pixels - ANSWER-a 1X1 dot embedded on a web page which can be referenced by a third party server to track activity, collect data for website and ad delivery analytics such
as registration, conversion and targeting
assets - ANSWER-creative design, logos, images or text provided by the advertiser
pacing - ANSWER-process of ensuring that a campaign is going to fulfill according to schedule
campaign optimization - ANSWER-process of tracking the pacing and performance of a campaign and making changes to ensure both are successful
unique reach - ANSWER-a measure of scale. shows how many unique users were reached
SIC (Standard Industrial Classification) - ANSWER-four digit codes that are used by the US government to identify the primary business of the establishment target audience - ANSWER-group of potential or current customers targeted to sell a product or service
target audience profile - ANSWER-description of customers; demo, geo, psycho characteristics; buying patters and purchase history
1st party data - ANSWER-owner and controller of the website or services. Ie: credit card
company using data of customers
2nd party data - ANSWER-1st party who sells or shares data to a non affiliated site or service. Ie: credit card company selling/sharing its data with an airline to target affluent travelers
3rd party data - ANSWER-collects data but does not have a direct relationship with the user
DMP - ANSWER-data management platform - 3rd party data provider that manages, aggregates and analyzes data
PII - ANSWER-Personally Identifiable Information. Information about individuals that can be used to trace a person's identity, such name, address DOB
de-identified information - ANSWER-device IDs, IP addresses, browsing history, geo location, sales transactions etc
beacons - ANSWER-proximity based technology; allows mobile apps to understand geo
location of its user and thendeliver relevant content based on their immediate environment
what are the 3 marking communication channels - ANSWER-owned media
paid media earned media
owned media - ANSWER-channel a brand controls. ie: website, blog, app, social profile
paid media - ANSWER-brand pays to leverage a channel. ie: display ads, paid search, sponsorships
earned media - ANSWER-when customers become the channel. ie: WOM, buzz, viral
shared media - ANSWER-combination of of earned media with paid or owned.
Benefits of owned media - ANSWER-control, cost efficiency, longevity, versatility, niche audiences
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