Summary entire book The Lean Startup English / Eric Ries / 9781524762407
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Course
Marketing
Institution
Amsterdam University College (AUC)
Book
Lean startup
This is a comprehensive and compact summary of the entire book by Ries, the 2017 edition. All chapters are discussed briefly, making this summary perfect for preparation for the exam.
Resumen The Lean Startup, Eric Ries. ISBN: 9781524762407 Emprendimiento - Administración de empresas
▷El metodo Lean StarUp- Crea y desarrolla empresas con exito
▷The Lean StarUp - Create successful businesses
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Marketing
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lOMoARcPSD|2668334
, lOMoARcPSD|2668334
A summary of the book
The Lean
Startup
How Today's Entrepreneurs Use Continuous Innovation
to Create Radically Successful Businesses
By Eric Ries
, lOMoARcPSD|2668334
Contents
Description from amazon........................................................................................ 4
Part One - Vision...................................................................................................... 5
Chapter 1 – Start.................................................................................................. 5
Chapter 2: Define................................................................................................. 6
Chapter 3: Learn.................................................................................................. 7
Validated Learning............................................................................................ 7
Chapter 4: Experiment......................................................................................... 8
Part two: Steer........................................................................................................ 9
The feedback loop............................................................................................. 9
Chapter 5: Leap.................................................................................................. 10
Chapter 6: Test................................................................................................... 11
Early adopters................................................................................................. 11
Chapter 7: Measure............................................................................................ 13
Innovation accounting..................................................................................... 13
Metrics............................................................................................................ 14
Chapter 8: Pivot or Preserve.............................................................................. 16
Part three – Accelerate.......................................................................................... 18
Chapter 9: Batch................................................................................................ 20
Chapter 10: Grow............................................................................................... 23
Chapter 11: Adapt.............................................................................................. 25
The five why´s................................................................................................. 25
Chapter 12: Innovate.......................................................................................... 27
The innovation sandbox................................................................................... 27
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