Module 5 Customer Relationship
Management; exam Questions and
answers. VERIFIED/
What is customer relationship management (CRM)? - -Using processes implemented by a company
that enhance customer interaction
What is the purpose of customer relationship management (CRM) software? - -Supportin...
Module 5 Customer Relationship Management ; exam Questions and answers. VERIFIED/ What is customer relationship management (CRM)? - ✅✅ -Using processes implemented by a company that enhance customer interaction What is the pur pose of customer relationship management (CRM) software? - ✅✅ -Supporting processes by storing information about customers How does a customer relationship management (CRM) system improve services to the customer? - ✅✅ -Provides information for targeted mar keting and sales purposes How does a customer relationship management (CRM) system benefit a customer? - ✅✅ -Individualizes marketing and sales messages to customers A clothing store uses a customer relationship management (CRM) system and notices that wh en one line of the clothing is purchased, customer retention is low. What is a benefit of CRM for this store? - ✅✅ -Customer satisfaction can be improved by tracking buyer behavior. A manager gives feedback to a team that their core customers were very sat isfied. Which benefit to customer relationship management (CRM) is being used by this manager? - ✅✅ -
Analytical Which is a benefit that a customer relationship management (CRM) can provide a company? - ✅✅ -
Providing data to the company across the customer l ife cycle A beverage company purchases advertising to introduce a new line of energy drinks.
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