Exam (elaborations)
BUS 5117 Unit 5 Written Assignment
- Course
- Institution
A guide to assignment on cost-focused strategy a case study on Ethiopian Airlines.
[Show more]
Seller
Follow
MasterAddis
Reviews received
Content preview
University of The PeopleMBA Business Administration
BUS 5117-01 Strategic Decision Making and Management
Written Assignment – Unit 5
July 20, 2022
Choose an organization that you have not chosen so far having challenges related to cost
and provide a background of the company. Reflect on the challenges of the organization as
they relate to costs. Analyze the costs and, using specifics, develop a cost-centered business
strategy for the organization to move forward as a profitable firm. Devise a tactic to
differentiate the firm and to support the cost-focused strategy you developed. How can the
tactic be implemented within the scope of the overall strategy?
Case Study: Ethiopian Air Lines
Introduction
Ethiopian Air Lines (EAL) is the flag carrier of Ethiopia and was founded on 1945 and
commenced operation on 1946 (Ethiopian Air Lines, 2022). The airline has expanded its
operation to include 125 passenger destinations including 20 domestic destinations and 44
freighter destinations (Ethiopian Air Lines, 2022). Furthermore, the airline has secondary hubs in
Togo and Malawi. It has achieved its vision of becoming the most competitive and leading
aviation group in Africa by 2025.
Currently, Ethiopian Air Lines has been the best airline in Africa 4 years in a row and has won
Best Airlines in Africa Award more than seven consecutive times from African Airlines
Association (AFRAA) (Ethiopian Air Lines, 2022). Additionally, it's Cargo & Logistic Services
has won the ‘2019 Best Cargo Airline–Africa Award at the Air Cargo News Awards that was
held in London, UK. However, there are various challenges the airline faces including a rise in
the cost of fuel, high maintenance costs, devaluation of currency, taxation, and poor
infrastructure in many parts of Africa.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller MasterAddis. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $2.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75323 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now