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BUS 5116 Unit 1 Written Assingment
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Written Assignment Unit 1MBA Business Administration
University of the People
BUS 5116-Operations Management
Dr. Catrin Hechl
November 17, 2021
Case Study: Lenovo Group Limited
Introduction
Lenovo Group Limited is a company that was established in 1984 designing and manufacturing
computer hardware and electronics. It's the second-largest PC vendor and has been the fastest-
growing major company in recent years. It sells its products in 180 countries and employs 63,000
people. It sells 4 new devices per second and has made over $50 billion in revenue at year-end.
Currently, Lenovo is the leading vendor for high-performance computing supercomputers
(Lenovo, 2020).
What are the key strengths of the company? (Explain at least 2 strengths that enable the
company to survive in a fast-changing environment)
SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to assess
a company's competitive position and to establish strategic planning (Kenton, 2021). Strengths
are qualities the company has which give it an edge over the competition. Lenovo's strengths
include its low-cost production; focus on R&D, competency in mergers and acquisitions, and
diverse workforce.
Among these, the most important attributes that enabled Lenovo to survive in a fast-changing
environment are its focus on R&D, competency in mergers and acquisitions, and its diverse
workforce. Lenovo has 15 R&D locations worldwide (Lenovo, 2020). The R&D division of
Lenovo is responsible for developing cutting-edge technologies to make sure the new smart
devices and services are industry-leading. They need to make sure they meet the demands of the
global user and are built at reasonable prices.
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