Exam (elaborations)
MNB1601 Assignment 2 Semester 2 2024
- Course
- Institution
- Book
MNB1601 Assignment 2 Semester 2 2024 distinction guaranteed
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
More summaries for
-
Mnb1501 Assignment 1 semester 2 2024 (complete answers) distinction guaranteed
-
Introduction to Business Management Chapter 1 Complete
-
Introduction to Business Management Chapter 10 Complete
1 review
By: marnusmatthysen • 2 months ago
Seller
Follow
ExpectviewTutors
Reviews received
Content preview
MNB 1601ASSIGNMENT 2 SEMESTER 1 2024
Use this document as a guide to learn, compare and reference
,EXPECTVIEW TUTORS
,2/18/24, 5:09 PM Assessment 2: Attempt review
Started on Sunday, 18 February 2024, 4:57 PM
State Finished
Completed on Sunday, 18 February 2024, 5:09 PM
Time taken 11 mins 19 secs
Marks 14.00/15.00
Grade 93.33 out of 100.00
Question 1 A young man named Joey sees an advertisement for Heineken beer on TV. His interpretation is that drinking Heineken demonstrates masculinity and he
Correct goes to the liquor store to buy a six-pack of the beer. Which one of the following individual factors of consumer behaviour influences Joey’s behaviour?
Mark 1.00 out of
1.00 Select one:
Flag question
a. Attitude
b. Perception
c. Personality
d. Lifestyle
The correct answer is: Perception
Question 2 can be defined as creating a need-satisfying product or service.
Correct
Mark 1.00 out of Select one:
1.00 a. Decisions
Flag question b. Opportunities
c. Development
d. Transferring
The correct answer is: Development
Question 3 During the COVID-19 pandemic, many consumers paid close attention to messages containing information about the virus and the pandemic captured
Correct their attention. This is known as which determinant of consumer behaviour?
Mark 1.00 out of
1.00 Select one:
Flag question
a. Attitude
b. Learning ability
c. Perception
d. Lifestyle
The correct answer is: Perception
Question 4 The distinctive triangular boxes of Toblerone Swiss Chocolates give an image of exclusivity and sets their chocolates apart from their competitors on
Correct grocery store shelves. Which type of packaging is Toblerone using for their chocolates?
Mark 1.00 out of
1.00 Select one:
Flag question
a. Reusable packaging
b. Speciality packaging
c. Family packaging
d. Economic packaging
The correct answer is: Speciality packaging
Mpho is shopping for a new motorbike. He has decided to purchase the new BMW R 1200 GS Adventure. The dealership he has decided to purchase the
motorbike from, met his needs with speed and initiative and was able to answer all of his queries. To which dimension of service does this relate?
Select one:
a. Reliability
EXPECTVIEW TUTORS 1/4
, 2/18/24, 5:09 PM Assessment 2: Attempt review
b. Responsiveness
Question 5
Correct
c. Assurance
Mark 1.00 out of d. Empathy
1.00
Flag question
The correct answer is: Responsiveness
Question 6 Which one of the following is a requirement for exceptional service?
Correct
Mark 1.00 out of Select one:
1.00 a. Make a great second impression.
Flag question b. Project a resilient demeanour.
c. Communicate effectively.
d. Build short-term relationships.
The correct answer is: Communicate effectively.
Question 7 Which one of the following is NOT a relevant factor in the choice of packaging design?
Correct
Mark 1.00 out of Select one:
1.00 a. Reusable packaging
Flag question b. Packaging materials
c. The shape of the package
d. Packaging sizes
The correct answer is: Reusable packaging
Question 8 Mbulelo works for Nutri Health, a large pharmaceutical company. Mbulelo is responsible for arranging special events which afford Nutri Health the
Correct opportunity to communicate with the public through mass media. Mbulelo is responsible for which type of special event?
Mark 1.00 out of
1.00 Select one:
Flag question
a. Crisis management
b. Exhibitions
c. Receptions
d. Press conference
The correct answer is: Press conference
Question 9 Which of the following participants would you typically find in Channel 4 (four) of the alternative distribution channels?
Correct
Mark 1.00 out of Select one:
1.00 a. Manufacturer; consumer
Flag question b. Manufacturer; retailer; consumer
c. Manufacturer; wholesaler; consumer
d. Manufacturer; wholesaler; retailer; consumer
The correct answer is: Manufacturer; wholesaler; retailer; consumer
Mondi is one of the main researchers at Info Gate, an international marketing research company. Before commencing with a new research project, Mondi
will first look for historical data, compiled for other studies, to determine if any of the research objectives at hand can be achieved. Which type of data
will Mondi require?
Select one:
EXPECTVIEW TUTORS 2/4
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ExpectviewTutors. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $2.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77254 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now