SAFE AGILE PRODUCT MANAGEMENT (APM)
LATEST EXAM REAL EXAM 200+ QUESTIONS AND
CORRECT ANSWERS (VERIFIED ANSWERS) |
AGRADE
___ ____ is the process of dividing a potential market into distinct subsets with common
needs or characteristics in order to focus effort on the most attractive segment -
ANSMarket segmentation
___ are finctional characters based upon research - they represent the different people
who might use your product or solution in a similar way - ANSpersonas
__________ research is often more obtainable and useful with large complex solutions
having: relatively small numbers of customers, a small number of transactions with each
customer, transactions costing hundreds of thousands to millions of dollars -
ANSQualitative
____________ ____________ is an iterative solution development process that
promotes a holistic approach to delighting all stakeholders - ANSDesign thinking
A __ __ __ __ is not a product, service or a specific solution; its the higher purpose for
which customers buy products, services and solutions - ANSJob to be done
A ___ ___ ___ illustrates the users experience engaging with a company through
products, online experiences and services - ANSCustomer journey map
A ___ helps to provide context to create more effective solutions and business models
and evolces over time as we learn more about our customers - ANSValue proposition
canvas
A ___ is a description of the future state of the product - ANSvision
A ___ provides a shared language to describe and visualize the current and potential
future business models - ANSbusiness model canvas
A ______ ________ is a series of questions or data characteristics that are used to
determine if a given person meets the desired respondent profile - ANSRespondent
screener
A negative persona does what? - ANSSome we are explicitly NOT designing for
A primary persona does what? - ANSPersonas that MUST be satisfied for a successful
product driving the design process
A secondary persona does what? - ANSA persona that we will help make
accommodations in the primary interface for as long as it doesn't violate a primary
persona
, SAFE AGILE PRODUCT MANAGEMENT (APM)
LATEST EXAM REAL EXAM 200+ QUESTIONS AND
CORRECT ANSWERS (VERIFIED ANSWERS) |
AGRADE
A/B testing, questionnaires/surveys are examples of what kind of Primary data? -
ANSQuantitative
Building empathy primarily happens through what three ways? - ANSEmpathy
interviews, innovation games, and structured interview techniques such as laddering
Builds customer empathy with team doing the research, creates vivid, concrete
language and commitment to solve customers problems, forms the foundation of
innovation by letting you explore 'what you don't know you don't know' are all strengths
of what kind of research? - ANSQualitative research
Competitors product capabilities and customers overlapping needs means what for your
product? - ANSYou lose because you can't perform there!
Competitors product capabilities and customers overlapping needs overlapping with
your product capabilities means what for your product? - ANSYou have to fight for those
customers!
Define from a market segmentation perspective, what Compatible is - ANSAligned with
our mission, strengths and ability
Define from a market segmentation perspective, what Heterogenous - ANSMemebers
between sgements are distinct
Define from a market segmentation perspective, what Homogenous is - ANSMembers
within a segment are similar
Define from a market segmentation perspective, what Identifiable is - ANSWe can
identify its members
Define from a market segmentation perspective, what Measurable is - ANSWe can
determine its size
Define from a market segmentation perspective, what Reachable is - ANSContacted
through promotion and distribution efforts
Define from a market segmentation perspective, what Significant is - ANSIt is large
enough to be economically feasible
Desirable, sustainable, feasible and _________ are the four areas of design thinking -
ANSviable
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