13th Edition
Michael R. Solomon
Test Bank + Summary
, Engage, Assess, Apply and Develop
Employability Skills with MyLab Marketing
TM
MyLab Marketing is an online homework, tutorial, and assessment program constructed
to work with this text to engage students and improve results. It was designed to help stu-
dents develop and assess the skills and applicable knowledge that they will need to succeed in
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86% See what more than 25,000 students had to say
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homework, exams, — Student, University of California Irvine
or the course
*Source: 2017 Student Survey, n 2361
Mini Sims* put students in
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think as a marketer would in those spe-
ci 昀椀 c situations.”
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*Available with select titles
,Engaging Videos explore
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Pearson eText enhances student learning
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The Gradebook o 昀昀 ers an easy way for you
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For additional details visit: www.pearson.com/mylab/marketing
, Consumer Behavior
Buying, Having, and Being
Thirteenth Edition
Michael R. Solomon
Saint Joseph’s University
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