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CAPSIM Exam- (191 Questions and Answers)
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CAPSIM Exam- (191 Questionsand Answers)
Enable - -When opening the Excel version of capstone, you should do what
to Macros?
-The product with 100% accessibility will outsell the other 2 to 1 providing
all other attributes are identical - -If there are two identical products, one
that has 100% accessibility and one that has 0% accessibility then
-5 products - -How many products does every team start with?
-traditional, low end, high end, size, performance - -What are the 5
segments?
-verify the products entering and leaving a segment, the margin potential
for those products, capacity level and the distribution system as compared to
competitors - -A segment managers task is to
-The fine cuts overlap in the beginning and in year 8 only the rough cuts
overlap - -What is the difference between the market segments at the
beginning of the round to the final round?
-Create strategy, coordinate company activities and analyze the market and
its competing products - -Successful managers will
-True - -T/F: After you have uploaded your decisions to the website you can
change your official decisions as many times as you want prior to the
processing date and time of the round
-Products become smaller and smaller - -What trend can be explicitly
observed in the industry in which your company is operating
-0% - -On the Perceptual Map, the percentage of customers interested in a
product positioned outside of the rough cuts of that product is
-hour increments - -MTBF is measured in
-low end segment - -Customers that want low prices and are willing to
sacrifice miniaturization and performance are in the
-Size Segment - -Customers that want small products and are willing to
sacrifice performance are in the
, -Customers (market segment) - -In Capstone, pricing standards are set by
-Mean Time Before Failure - -"Reliability" is expressed in terms of
-Performance and Size - -The two characteristics that the perceptual map
evaluates are
-The perceptual map - -A marketing tool used to track the position of all the
company's products against those of its competitors
-customers want smaller and faster products - -The segments all drift to the
lower-right section of the perceptual map. Why does this drift take place?
-down; right - -Overtime, the segments will drift in which direction of the
perceptual map?
-Low end - -When tracking markets segments on the performance and size
perceptual map, which segment moves or "drifts" the slowest?
-It loses 20% of its appeal - -What happens to a product priced at $1 above
or below the segment guideline when a segments product supply outstrips
demand?
-Expected time a product lasts - -What's the measure for product reliability?
-$5 - -At what dollar amount above the segment guidelines is all consumer
appeal lost?
-drop by 50 cents each year - -The prices in each segment
-MTBF (performance) > MTBF (high end)
MTBF (low end) < MTBF (size) - -MTBF in the segments should be
-segments have an ideal spot where demand is at its highest - -Inside each
fine cut circle,
-near the center of its circle - -The traditional ideal spot is
-Higher material cost - -Increasing a products reliability will result in which
of the following changes to production cost?
-Product Age - -Age refers to
-It is reduced by 50% - -What happens to a products Perceived Age when it
is repositioned in R&D?
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