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A Level AQA Sociology Paper 2 Media Topic Essay Plans
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These are the essay plans which i memorised to help me get an A*. There is a plan for every subtopic within the topic.
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THE NEW MEDIA1) IMPACT OF NEW MEDIA
PEELE 1: NEOPHILIAC PERSPECTIVE – DEMOCRACY
P – Neophiliacs argue that the new media has revitalised democracy by giving a
voice to those who usually go unheard.
E – Seaton argues that the ‘net is rejuvenating democracy through political
activism.’
E – New media can rally support for political protests (e.g Twitter was used
during the Arab Spring protest, Hacktivist groups such as ‘Anonymous.’)
L–
E – Political parties and their ideologies often dominate the media as they have
more funding for advertising. Assumes everyone has access to the internet.
PEELE 2: NEOPHILIAC PERSPECTIVE – PARTICIPATORY CULTURE
P – Positive impact such as increasing consumer choice through convergence,
cross-platform usage and interactivity.
E – Hundreds of entertainment channels, number of news outlets and systems
such as the red button. All you need in one device.
E – Pluralist Neophiliacs argue that diversity of the media will increase quality
of media output.
L–
E – Cultural Pessimists say consumers do not have a choice in what they view
or don’t want to view, companies control (Instagram and Twitter remove posts
that don’t abide by their guidelines, restrictions.)
, PEELE 3 : CULTURAL PESSIMIST PERSPECTIVE
P – The New Media contributes to undermining the democratic process as it
has been commercialised and is dominated by media conglomerates.
E – Cornford and Robbins agree the new media has increased consumer choice
but with dubious side effects.
E – Cookies = exploitation of consumers and private data e.g Cambridge
Analytica sold data for target advertising to enhance profits.
L – Marxists are alarmed at the uprising of media conglomerates as they say it
encourages capitalist materialisation and false needs.
E – Neophiliacs argue that without choice, everything you see would be forced
without an opportunity to disregard.
PEELE 4 : MEDIA AS CHAOS
P – New media is chaotic with no morals and selective truth.
E – Keen says that social networking sites such as Facebook do not benefit the
democratic processes as they are narcissistic broadcasting.
E – User-Generated sites (Wikipedia) are bias and false info; social media
creates cultural illiteracy ‘cut and paste’ plagiarists.
L–
E – Neophiliacs criticise as sites such as Wikipedia and word documents
promote participation and efficiency when working.
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