EDEXCEL AS LEVEL HISTORY PAPER2 REAL EXAM WITH QUESTIONS AND ANSWERS
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EDEXCEL AS LEVEL HISTORYWITH
Institution
EDEXCEL AS LEVEL HISTORYWITH
EDEXCEL AS LEVEL
HISTORY PAPER2
REAL EXAM WITH
QUESTIONS AND
ANSWERS
mass market - ANSWERS-a market that targets a large segment -
products are standardised
niche market - ANSWERS-a market that targets a small segment
- customers have specific needs that aren't catered by the mass
...
EDEXCEL AS LEVEL
HISTORY PAPER2
REAL EXAM WITH
QUESTIONS AND
ANSWERS
2023\2024
,mass market - ANSWERS-a market that targets a large segment -
products are standardised
niche market - ANSWERS-a market that targets a small segment
- customers have specific needs that aren't catered by the mass
market
brand name - ANSWERS-a name, sign, symbol or other feature
that allows consumers to identify the goods of a business and
differentiate it from rivals
e-commerce - ANSWERS-conducting business transactions
online
online retailing/ e-tailing - ANSWERS-buying goods online
market - ANSWERS-a arrangement where the buyer and seller
can trade and communicate
marketing - ANSWERS-process that involves identifying,
analysing and anticipating customer requirements profitably
market share - ANSWERS-the total sales a business has in a
particular market that involves one and more other businesses
primary/field research - ANSWERS-data collected first-hand for a
specific purpose (involves questionnaires)
, secondary/desk research - ANSWERS-data that already exists for
a different purpose (can be internal - stock movements/sales
figures and external - international publications/rival websites)
quantitative research - ANSWERS-data can be measured
(financial element to it)
qualitative research - ANSWERS-research based on opinions,
beliefs and intentions.
consumer panel - ANSWERS-group of consumers are asked for
feedback of a product after a period of time
database - ANSWERS-a system that stores data electronically -
has features such as find and sorting.
focus groups - ANSWERS-consumers are invited for a discussion
about a product that is going to be launched in the market
market orientation - ANSWERS-a business that places the needs
of the customers at the centre of decision making
product orientation - ANSWERS-a business that puts emphasis
on the product itself - meaning contact with customer comes last
market research - ANSWERS-collection, presentation and
analysis of data relating to the marketing and consumption of
goods and services
market segmentation - ANSWERS-a group that has similar
characteristics in a whole market (behavioural, psychographic,
demographic and geographic)
added value - ANSWERS-the extra features that may be offered
when selling a product which helps to exceed customer
satisfaction
competitive advantage - ANSWERS-an advantage that helps a
business to perform better than its rivals
market/perceptual map - ANSWERS-a two-dimension diagram
that places a brand with other rivals against two characteristics or
attributes (based on opinion)
market positioning - ANSWERS-the view a customer has of a
product compared to other rivals (in terms of quality, value and
image)
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