Summary ALL Articles 2023 - Strategic Management (6012B0425Y)
28 views 1 purchase
Course
(6012B0425Y)
Institution
Universiteit Van Amsterdam (UvA)
A summary of all required articles for the course Strategic Management (6012B0425Y), part of the minor Business Administration: Managing Strategy and Marketing, at the University of Amsterdam
The ambidextrous organisation - O’reilly and Tushman (2004)................................................ 7
, What is Strategy? - Porter (1996)
Operational effectiveness is not strategy
- Both essential to superior performance, but work in different ways
- Company can only outperform rivals if it can establish a preservable difference
- Must deliver greater value to customers or lower costs
- Greater value → higher prices
- Greater efficiency → lower prices
- Differentiation arises from choice of activities and how they are performed
- Operational effectiveness vs strategy
- Operational effectiveness: performing similar activities better than rivals →
important source of differences in profitability among competitors
- Strategic positioning: performing different activities or similar activities in
different ways compared to rivals
- OE constantly raises the bar of maximum deliverable value possible, is not sufficient
- Competitors can quickly imitate improved practices
- Imitating companies = companies become more alike
- Competition based only on operational effectiveness leads to mutual
destruction
Strategy rests on unique activities
- Competitive strategy = deliberately choosing a different set of activities to deliver a
unique mix of value
- Essence of strategy is choosing to perform different activities than rivals
- Types of strategic positions
1. Variety-based positioning → based on producing a subset of industry's
products or services
2. Needs-based positioning → serving most or all the needs of a particular group
- Groups with different needs → tailored set of activities
- Could also be one customer having different needs on different
occasions
3. Access-based positioning → segmenting customers who are accessible in
different ways
- Ex. Carmike Cinemas only operates in cities with populations under
200,000)
- What is strategy? → Strategy is the creation of a unique and valuable position,
involving a different set of activities
A sustainable strategic position requires trade-offs
- Strategic position is not sustainable unless there are trade-offs with other positions
- Trade-offs occur when activities are incompatible, more of one things means
less of another
- Create the need for choice and protect against repositioners and straddlers
- 3 reasons for trade-offs
1. Avoiding inconsistencies in image or reputation
2. Arise from activities themselves → different positions require different skills,
equipment, behaviour, etc
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller evavanwingerde. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.08. You're not tied to anything after your purchase.
