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CCI Exam 1 Questions and Answers Fully solved
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Exam of 4 pages for the course CCI at CCI (CCI Exam 1)
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CCI Exam 1advertising, subscripting or circulation revenue, audience donations, private support - answer name the four major ways media make money
print, electronic, chemical - answer What are the primary types of mass media?
populist - answer type of media that attract and audience due to popularity
elitist - answer type of media that is good for you or teaches you something
economic imperative - answer idea that media must make money to stay in business; most businesses and corporate chains
demassification - answer moving away from the old mass media and moving toward fragmented audiences; giving audience and advertisers more choices
proliferation of media - answer Why does demassification happen?
targeted media - answer type of media where there is something for everyone and matches an advertiser with an audience
money, power, and technology - answer What are some of the major forces that cause media industries to change?
public relations - answer involves professional planning and communicating to manage relationships
public, private, nonprofit - answer Three different settings of PR
tax payers - answer How is PR funded in public businesses?
business - answer How is PR funded in private businesses?
donations or grants - answer How is PR funded in nonprofits?
research, action planning, communication, evaluation - answer What is the four step process for conducting public relations campaigns?
Ivy Lee - answer Who was the first PR professional who changed the image of robber barons?
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