BTEC Business Studies Unit 2 Developing a Marketing Campaign (Decreal Gear ) *distinction*
35 views 0 purchase
Course
BTEC Business
Institution
BTEC Business
BTEC Business Studies Unit 2 Developing a Marketing
Campaign (Decreal Gear ) *distinction*
BTEC Business Studies Unit 2 Developing a Marketing
Campaign (Decreal Gear ) *distinction*
BTEC Business Studies Unit 2 Developing a Marketing
Campaign (Decreal Gear ) *distinction*
btec business studies unit 2 developing a marketin
unit 2 developing a marketin
Written for
BTEC Business
All documents for this subject (70)
Seller
Follow
erickarimi
Reviews received
Content preview
BTEC Business Studies Unit 2 Developing a Marketing
Campaign (Decreal Gear ) *distinction*
Rationale (Activity 1)-1) Discuss market information
2) Discuss the validity and reliability of your market research
3)Define what the marketing objectives are
4) PESTLE Analysis on business (External)
5) SWOT Analysis on business (Internal)
6) Justification and discuss initial ideas for the marketing plan
1) Discuss the market information - ANSWER--You could possibly use the 5C's
Analysis.
5C's = Company, Customers, Competitors, Climate
5C's analysis ( more depth) - ANSWER--Company = Pick out important information
about company (starlight classics), you could talk about strengths/weaknesses
etc..
Customers= Discuss and analyse the most relevant information such as: Market
size, Target market, Frequency of purchase, Fashion and trends, Customer needs
and wants.
, BTEC Business Studies Unit 2 Developing a Marketing
Campaign (Decreal Gear ) *distinction*
Competitors= Discuss who the competitors are, what their market size is, their
product ranges,Prices, distribution channels etc...
Climate= This will be covered in the PESTLE Analysis (External factors).
Use this method to make sure you are constantly analysing data in context of the
case study - ANSWER--1) State your research.
2) Explain what it means.
3)Analyse how it could effect the businesses marketing activity (link to case study)
Validity and Reliability (2) - ANSWER--After discussing your research you must
evaluate the validity and reliability of the data you used.
Marketing Objectives (3) - ANSWER--You should make up 3 marketing objectives =
they need ti be S.M.A.R.T objectives.
Once they have been decided, you should then justify them in the context of the
case study, follow this;
1) Why the marketing objective is relevant and suitable for the business.
2)How achieving the objective would benefit the business.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller erickarimi. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $17.09. You're not tied to anything after your purchase.
