INTRODUCTION 1
PART I
BUSINESS A S WA R
2 WORLDS APART? 19
3 WAR AS AN AUDIT 37
4 BUILDING LEADERS OF CHARACTER 61
PART I I
LEADERSHIP I N
BUSINESS AND WA R
5 STRATEGY: DELIVER US FROM PROCESS 85
6 ORGANIZING FOR VICTORY: WHILE SHOOTING
AS FEW BUREAUCRATS AS POSSIBLE 105
PART I I I
THE...
“Having attended Navy Officer Candidate School in 1956 followed by
three years of active duty and now with 44 years of experience in the in-
vestment industry, I applaud Ken Allard for the superb job he does in
combining military philosophy with that of how a business should be
run. His anecdotes and straight talk send messages that should be an ex-
ample for many of us.”
—Lee Kopp
President and CEO, Kopp Investment Advisors
“Business as War is especially relevant for managers in fast-moving, tech-
nology-intensive industries, where winner-take-all payoffs accrue to first
movers who can outmaneuver their rivals and focus their firepower on
the right targets. Allard explains that the modern U.S. military shares
these priorities, and its successes stem from the tight alignment of strat-
egy and organizational processes. The military has learned how to audit
its performance, gather intelligence and share it rapidly, give strategic
plans real teeth, inculcate values, and promote cooperation across unit
boundaries. Managers know that this ‘soft stuff’ is crucial, and hard stuff
to master. Business as War shows how to make it happen.”
—Tom Eisenmann
Assistant Professor, Harvard Business School
“Colonel Ken Allard was one of the pioneers who showed the military
how to use information as a weapon of war. His television audiences have
come to rely on his pungent, hard-hitting analyses of international con-
f lict. With Business as War, he combines those perspectives into a power-
ful new message for corporate America—from value-centered leadership
to the predatory use of information. If globalization and dramatically in-
creased competition are affecting your business, then you owe it to your-
self to read this path-breaking new book.”
—Admiral William A. Owens
United States Navy (Retired)
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