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MKTG 351 EXAM 2 |41 QUESTIONS AND ANSWERS.
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MKTG 351 EXAM 2 |41 QUESTIONS AND ANSWERS.
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MKTG 351 EXAM 2 41 QUESTIONS ANDANSWERS
Motivation; Motive - answer The reason for behavior; a construct representing an unobservable
inner force that stimulates and compels a behavioral response
Self Actualization - answer achieving one's full potential, including creative activities (part of
self-fulfillment needs)
Esteem Needs
(Psychological Needs) - answer Prestige and feeling of accomplishment
Belongingness and love needs
(Psychological Needs) - answer Intimate relationships, friends
Safety Needs
(Basic Needs) - answer Security, safety
Physiological Needs
(Basic Needs) - answer Food, water, warmth, rest
The energizing force that activates behavioral and provides purpose and direction to that
behavior is known as: - answer Motivation
Strong, relatively uncontrollable feelings that affect behavior are known as - answer Emotions
Maslow's hierarchy of needs is based on which premise - answer All of the above
, Maslow's hierarchy of needs includes all EXCEPT which of the following - answer Cognition
In Maslow's hierarchy of needs, food, water, sleep and to an extent sex, are considered ____
motives? - answer Physiological
Involvement - answer Motivational state caused by consumer perceptions that a product,
brand, or advertisement is relevant or interesting
Consumer involvement increases attention, analytical processing, informational search, and
word of mouth
Three Types of Motivational Conflict - answer 1. Approach-Approach
a choice between two attractive alternatives
2. Approach-Avoidance
a choice with both positive and negative consequences
3. Avoidance-Avoidance
a choice involving only undesirable outcomes
In which type of motivational conflict must a consumer choose between two attractive
alternatives? - answer Approach-approach
Nikki likes to attend the movies, but she is concerned with how expensive ticket prices are
getting and the cost of concessions. She wants to have fun, but she also knows that she needs
to save money for college. Which type of motivational conflict is Nikki experiencing? - answer
Approach-Avoidance
Two prominent sets of motives under regulatory focus theory are termed ___ - answer
Promotion and prevention
Prevention-Focused Ad - answer works best for last minute shoppers
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