Exam (elaborations)
MARKETING 351 EXAM 2 CSUF LANCELLOTTI |44 QUESTIONS AND ANSWERS.
- Course
- Institution
MARKETING 351 EXAM 2 CSUF LANCELLOTTI |44 QUESTIONS AND ANSWERS.
[Show more]
Seller
Follow
FREEMANSHARP
Reviews received
Content preview
MARKETING 351 EXAM 2 CSUFLANCELLOTTI 44 QUESTIONS AND
ANSWERS
What factors influence consumer behavior? - answer 1. Cultural
2. Social
3. Personal
4. Psychological
Cultural Factor - answer Come from society as a whole / the culture in which we live (ex. -
United States, California, Orange County, Fullerton)
Includes Cultural, Subcultural, and Social Class influences
Social Factor - answer "Interaction influence"
Includes the three types of Reference Groups:
1. Aspirational
2. Associative
3. Dissociative
As well as opinion leaders and market mavens
Aspirational Reference Group - answer A group that you do not belong to, but you aspire to
become part of.
(ex. - JV player wants to be on Varsity; wanting to move into a management role; wanting to
look like a particular celebrity; wanting to act like your older siblings)
, Associative Reference Group - answer A group that you belong to.
(ex. - I am a student at CSUF.)
Dissociative Reference Group - answer A group you do not want to belong to.
(ex. - Teens not wanting to act like their parents)
Personal Factor - answer Influence from your life situation/experiences -- home, school, work,
friends/family (person-to-person)
(ex. - introvert or extrovert? hobbies? type A personality or type B?)
Psychological Factor - answer Influence from within our own minds; how we go through the
motions of buying decisions, etc.
______________ is the most important reference group for most people throughout life. -
answer Family
______________ may be one of the most influential types of the influence factors. - answer
Social Class
Which factors affect consumers' purchase, use, or moving away from a particular product? -
answer Acquisition, consumption, disposition behavior
Opinion Leaders - answer Have such knowledge that people tend to look to them for product
choice advice; part of the social factor of influence
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller FREEMANSHARP. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $14.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
79223 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now
Recently viewed by you
Exam (elaborations) ·
CHEM 101 Lab Exam Questions and Answers All Correct
