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CSUF MKTG 351-CHAPTER 13 |63 QUESTIONS AND ANSWERS.
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CSUF MKTG 351-CHAPTER 13 |63 QUESTIONS AND ANSWERS.
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CSUF: MKTG 351-CHAPTER 13 63QUESTIONS AND ANSWERS
Define supply chain. - answer all companies involved in upstream and downstream flows of
products, service, finances, and information form initial suppliers to ultimate customer
Define supply chain management. - answer coordinate and integrate all activities performed by
supply chain members into a process, from source to the point of consumption, resulting in
enhanced customer and economic value
Why is it important for supply chain management to understand supply and demand? - answer -
it will enable managers to optimize decisions, reduce waste, and respond quickly to sudden
change in supply chain
Define supply chain agility. - answer operational strategy inducing inventory velocity and
operational flexibility simultaneously
What are the benefits of supply chain management? - answer -lower inventory costs
-lower transportation costs
-lower warehousing and packaging costs
-greater supply chain flexibility
-improved customer service
-higher revenues
What is the key principle of supply chain management? - answer -it allows multiple firms and
their functional areas work together to perform tasks as a single, unified system rather than
individuals
Define supply chain integration. - answer when multiple firms or functional areas in supply
chain coordinate business processes so they are seamlessly linked to one another
, Define demand-supply integration. - answer functional area in a company charged with creating
customer demand, communicate frequently and are synchronized with the parts of the business
charged with fulfilling the created demand
What is an advantage for companies working under DSI (demand-supply integration)
philosophy? - answer -companies are better at their business because all of the different
divisions with in the company work towards the same goal, project, deadline
What are the 5 types of external integration? - answer -relationship integration
-measurement integration
-technology and planning integration
-material and service supplier integration
-customer integration
Define relationship integration. - answer the capability to develop and maintain a shared mental
framework across companies that describes how they will depend on one another when
working together
Define measurement integration. - answer is the idea that performance assessments should be
transparent and measurable across the borders of different firms
Define technology and planning integration. - answer refers to the creation and maintenance of
information technology systems that connect managers, suppliers, and customers across the
firms in the supply chain
Define material and service supplier integration. - answer requires firms to link seamlessly to
those outsiders that provide goods and services to them so that they can streamline work
processes and thereby provide smooth, high-quality customer experiences
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