Exam (elaborations)
MARKETING 351 EXAM #2 STUDY COMBINE| 177 QUESTIONS AND ANSWERS|GUARANTEED SUCCESS
- Course
- Mktg
- Institution
- Empire College School Of Business
Consumer Behavior processes a consumer uses to make purchase decisions, as well as to use and dispose of purchased goods or services; also includes factors that influence purchase decisions and product use Consumer Decision-Making Process a five-step process used by consumers when buying g...
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