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COM3703 EXAM PORTFOLIO SEMESTER 02 2023 UNISA PASS WITH 80%+
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COM3703 EXAM PORTFOLIOSEMESTER 02 2023
UNISA
PASS WITH 80%+
FOR ASSIGNMENT, PORTFOLIO AND EXAM
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,Table of Contents Page
1 INTRODUCTION...................................................................................................................................1
2 MEDIA, LANGUAGE AND DISCOURSE..................................................................................................1
2.1 The main concepts or jargon from the text and explain their role in the text..............................3
2.2 The argumentative structure of the text......................................................................................5
2.3 The use of the active and passive voice from the text and explain their effect on the meaning
communicated...................................................................................................................................7
2.4 Metaphors from the text and their influence on the meaning being communicated..................8
2.5 The audience for the text and why............................................................................................10
2.6 The ideological position of the writer........................................................................................11
2.7 Functions of language................................................................................................................13
2.7.1 Expressive function.............................................................................................................13
2.7.2 Conative function................................................................................................................13
2.7.3 Referential function............................................................................................................14
3 TEXTUAL ANALYSIS: NARRATIVE AND ARGUMENT............................................................................15
3.1 The chosen advertisement and its brief narrative......................................................................15
3.2 The concept “rhetoric”...............................................................................................................15
3.3 Argumentation its three characteristics.....................................................................................16
3.4 The three kinds of rhetorical practice (also referred to as rhetorical argumentation)...............17
3.4.1 The three kinds of rhetorical practice in the chosen advertisement...................................18
3.5 The three modes of persuasion as identified by Aristotle in his rhetorical triangle...................20
3.5.1 The use of the three modes of persuasion in the chosen advertisement...........................22
3.6 The difference between deductive and inductive argument......................................................23
3.7 The three types of inductive argument......................................................................................24
3.7.1 Three types of inductive argument in the chosen advertisement.......................................26
4 QUESTIONNAIRE SURVEYS IN MEDIA RESEARCH..............................................................................28
4.1 Why questionnaire survey research would be suitable for this investigation............................28
4.2 Definition of "Population" and the accessible population for the study....................................29
4.3 Difference between Probability and Non-Probability Sampling.................................................29
4.4 Sampling Technique Choice and Justification.............................................................................30
4.5 Suitable sampling method.........................................................................................................30
4.6 Type of Questionnaire Survey....................................................................................................31
4.7 Questionnaire for Research Study..............................................................................................31
,5 PSYCHOANALYSIS AND TELEVISION...................................................................................................34
5.1 Introduction...............................................................................................................................34
5.2 Name of chosen film: "Parasite" - A Brief Storyline....................................................................35
5.3 Theoretical Discussion of Televisual Elements...........................................................................35
5.4 Analysis of My Viewer Involvement...........................................................................................36
5.5 Conclusion.................................................................................................................................37
6 CONCLUSION.....................................................................................................................................37
7 SELF-ASSESSMENT AND SELF-REFLECTION.......................................................................................38
SOURCES CONSULTED..........................................................................................................................39
, 1 INTRODUCTION
The following examination portfolio will provide, definitions, explanations,
elaborations, and examples in relation to, Media, Language and Discourse, Textual
Analysis: Narrative and Argument, Questionnaire Surveys in Media Research and
Psychoanalysis and Television. An editorial opinion piece from any newspaper (print
or online) will be selected to conduct my own case study on the use of language by
the media. The main concepts or jargon from the text and their role in the text will be
identified, the audience will be identified as well, and a reason will be provided.
Functions of language from the text will be identified. In the portfolio, I will select an
advertisement and briefly discuss it and what it is all about. The concept “rhetoric”,
and “argumentation” will be defined and explained in detail. The difference between
deductive and inductive argument will be discussed. Additionally, I will do a
questionnaire survey, define population, discuss the difference between probability
and non-probability sampling, and design a questionnaire for the research study.
Lastly, I will Wwrite an essay focusing on the model for analysing a television
viewer’s involvement, in other words, the ways in which a viewer can interact with a
media text.
2 MEDIA, LANGUAGE AND DISCOURSE
Editorial opinion piece (Attached)
The emotional cost of pursuing your passion in the black South African
community
Many parents never had the chance to make it and they keep hoping their
children will make it on their behalf.
1
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