Exam (elaborations)
MKTG 445 Exam 2 (100% Errorless Answers)
- Course
- Institution
P&G in Japan correct answers • 1972: first mover in Japan for disposable diapers, 80% market share • 1985: market share 8%, losing $40M/year • just replicated mktg strategy from the US and put it in Japan • Japanese moms weren't concerned about absorbency & sizes were too big for small J...
[Show more]